Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 2/5

Harris: HubSpot Lacks Built-In Loyalty Programs and SMS Marketing Segmentation

Jeffrey Harris · SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space · Feb 21, 2021 · at 2:05

Jeffrey Harris, founder and CEO of SpringBig, explains why cannabis retailers use SpringBig rather than mainstream CRM platforms like HubSpot.

0:00 / 0:19exact quote · 19.3s

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“What we created is a unique SaaS platform that helps our retail clients and cannabis manage their loyalty program, which is something HubSpot doesn't offer. And then through that loyalty program, we create a lot of different segmentation for them that they can lend leverage for text message marketing, which is kind of something else that HubSpot doesn't offer.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

HubSpot does not offer loyalty program management or text message marketing segmentation for retail clients.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

As of February 2021, HubSpot offered neither native retail loyalty program management nor native text message (SMS) marketing and segmentation. In February 2021, any SMS marketing capabilities in HubSpot required third-party marketplace integrations (HubSpot did not launch its native Marketing SMS Add-On until September 2023). Similarly, HubSpot did not have a native loyalty program engine (points, tiers, redemption), requiring retail clients to integrate external third-party loyalty platforms.

As of February 2021, HubSpot lacked native SMS marketing and audience segmentation capabilities, which were only introduced as a native add-on in September 2023.
As of February 2021 (and continuing through 2025–2026), HubSpot lacked built-in native retail loyalty program management features, requiring third-party loyalty software integrations.

Checked against

[1] textus.com [2] messagemedia.com [3] messagemedia.com [4] sakari.io [5] salesmessage.com [6] truedialog.com [7] hubspot.com [8] antaranews.com

HubSpot text message marketing native 2021 OR 2022 OR 2023 "HubSpot" native SMS marketing release date OR changelog OR "loyalty program" when did HubSpot launch native SMS marketing HubSpot "loyalty program" native feature documentation "HubSpot" "loyalty" module OR feature CRM 2021 "HubSpot" "SMS" release date "2023" INBOUND

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

HubSpot Jeffrey Harris SpringBig

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More from Jeffrey Harris

Disclosure

Harris: SpringBig tells overactive clients to text less for long-term retention

“So we will actually go to clients as crazy as it sounds to say, Hey, you're texting too much, right? Because you're not seeing the value from it. Cause at the end of the day, I'd much rather have that client for five years and get them to generate a little bit…”

Jeffrey Harris Feb 21, 2021 ▶ 13:23 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: SpringBig clients pay an average of $18,000 annually

“So they pay us on average about 18,000 dollars a year.”

Jeffrey Harris Feb 21, 2021 ▶ 3:09 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: SpringBig client monthly spend ranges from $450 to $60,000

“We have some guys that are actually paying 20, 30, even 60,000 dollars a month, and we have some paying as low as four 50 a month.”

Jeffrey Harris Feb 21, 2021 ▶ 3:16 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: A single SpringBig retailer sent 16M+ SMS in January

“Particular retailer sent out over sixteen million messages in the month of January.”

Jeffrey Harris Feb 21, 2021 ▶ 4:02 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Disclosure

Harris: SpringBig MRR is 70% SaaS and 30% overage fees

“So about 70% of SAS and about 30% of overage, which we actually like that mixed percentage.”

Jeffrey Harris Feb 21, 2021 ▶ 4:16 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Prediction Held up

Harris: SpringBig will reach $2M per month in 2021

“Yeah, we will hit that this year.”

Jeffrey Harris Feb 21, 2021 ▶ 6:22 SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space

Harris: HubSpot Lacks Built-In Loyalty Programs and SMS Marketing Segmentation

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