Assertion certainty 4/5 debate potential 1/5

Most Postalytics Customers Are Acquired via HubSpot Partner Ecosystem

Dennis Kelly · 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem · May 28, 2019 · at 4:40

Dennis Kelly, CEO of direct mail automation tool Postalytics, discusses customer acquisition channels with Nathan Latka.

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“The vast majority of them are HubSpot customers and they have found us through both of our content marketing, As well as our investment in the HubSpot Connect partner program.”

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Insight
Traditional VC and LP Demands Distort Early Startup Progress
“We are interested in taking small sips of capital and small sips of outside leverage to grow the business rather than, Kind of take the traditional venture capital approach. And we want to build a business that is aligned around disrupting this business and bu…”
Dennis Kelly May 28, 2019 ▶ 10:06 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
Assertion Not checkable as stated
Direct Mail With Strong Offers Can Reach 60% Code Activation
“Well, if there's a very strong offer, we see 50, 60% sometimes.”
Dennis Kelly May 28, 2019 ▶ 15:53 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
Disclosure
Dennis Kelly Would Reject a $7 Million Acquisition Offer From HubSpot
“No.”
Dennis Kelly May 28, 2019 ▶ 18:54 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
Assertion Not checkable as stated
Postalytics Has Signed Up 450 Paying Customers Since Launch
“We've, ah, signed up over 450 customers.”
Dennis Kelly May 28, 2019 ▶ 3:29 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
Assertion Not checkable as stated
Postalytics Customers Average $300 SaaS and $1,000 Usage Fees Monthly
“The average customer is paying us about 300 dollars per month on a subscription basis. And we're pulling in about a thousand dollars a month for paying customers on per piece fees.”
Dennis Kelly May 28, 2019 ▶ 3:58 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
Assertion Not checkable as stated
Postalytics Sent Two Million Pieces of Direct Mail in Eight Months
“We've sent about two million pieces of mail in the last eight months.”
Dennis Kelly May 28, 2019 ▶ 5:41 1403 This Direct Mailing SaaS Company Went From $0 to $135k in MRR Using Hubspot Partner Ecosystem
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