Insight
Traditional VC and LP Demands Distort Early Startup Progress
“We are interested in taking small sips of capital and small sips of outside leverage to grow the business rather than, Kind of take the traditional venture capital approach. And we want to build a business that is aligned around disrupting this business and bu…”
Assertion Not checkable as stated
Direct Mail With Strong Offers Can Reach 60% Code Activation
“Well, if there's a very strong offer, we see 50, 60% sometimes.”
Disclosure
Dennis Kelly Would Reject a $7 Million Acquisition Offer From HubSpot
“No.”
Assertion Not checkable as stated
Postalytics Has Signed Up 450 Paying Customers Since Launch
“We've, ah, signed up over 450 customers.”
Assertion Not checkable as stated
Postalytics Customers Average $300 SaaS and $1,000 Usage Fees Monthly
“The average customer is paying us about 300 dollars per month on a subscription basis. And we're pulling in about a thousand dollars a month for paying customers on per piece fees.”
Assertion Not checkable as stated
Most Postalytics Customers Are Acquired via HubSpot Partner Ecosystem
“The vast majority of them are HubSpot customers and they have found us through both of our content marketing,
As well as our investment in the HubSpot Connect partner program.”
Assertion Not checkable as stated
Postalytics Sent Two Million Pieces of Direct Mail in Eight Months
“We've sent about two million pieces of mail in the last eight months.”
Assertion Supported
The US Direct Mail Industry Generates $45 Billion Annually
“The workflow and the sales process, the onboarding process really hasn't changed since the 19 nineties. And so we're really trying to apply a SAS business model. And a SAF software model to this industry that still is about forty-five billion dollars a year in…”
Disclosure
Postalytics Aims to Raise a $500k to $600k Equity Seed Round
“We're gonna raise between 506 100,000 dollars. Here to start.”
Disclosure
Postalytics Targets a High Seven-Figure Valuation for Seed Round
“In the high seven figures.”
Assertion Not checkable as stated
Postalytics Sees About 4% Monthly Revenue Churn
“About four percent per month.
[662] Nathan Latka: Okay, and that's a logo churn per month?
[664] Dennis Kelly: I'm sorry?
[664] Nathan Latka: That's logo churn or revenue churn?
[667] Dennis Kelly: that's revenue churn.”
Assertion Not checkable as stated
Over Half of Postalytics Clients Are First-Time Direct Mailers
“Over 50% of our clients are new to direct mail.”
Assertion Supported
Postalytics Has a Patent Pending to Track Personalized Direct Mail URLs
“We actually have a patent pending method of delivering a unique URL for each piece of mail that is sent in a campaign.”
Disclosure
Postalytics Operates With a Core Full-Time Team of Four
“There are four of us.”
