Donna Valario

Co-Founder & CEO, MediaMash · 1 appearance on the record.

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founderexecutive

Donna Valario is a digital strategist and the co-founder and CEO of hybrid video platform MediaMash. In February 2021, she appeared on the Top Founders podcast to discuss the platform and its $1.5 million funding round.

11statements → 4claims → 2claims resolved → 3.82/5average certainty → 1.73/5average debate potential →

1 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

2 predictions · 2 assertions · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Donna argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

YouTube now places ads on creator videos without their consent

“YouTube's now putting ads on, on your stuff, whether you want them to or not.”

Donna Valario Feb 3, 2021 ▶ 2:55 MediaMash Raising $1.5m So You Can Own Your Audience

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Donna Valario on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Donna Valario said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Native video hosting will make search engines prioritize websites over YouTube

“By starting to put it on your website, then you'll get that search engine benefit. And then the search engines will start sending people to your website instead of YouTube.”

Donna Valario Feb 3, 2021 ▶ 8:34 MediaMash Raising $1.5m So You Can Own Your Audience

Insight

Brands need their own media channels to survive Amazon competition

“Everyone needs to be a media company. Brands need to have their own, like, Media. They need to control it. They need brand safety. They need to be able to tell their story. Consumer product brands right now are like, they're having so many problems. They're ev…”

Donna Valario Feb 3, 2021 ▶ 11:28 MediaMash Raising $1.5m So You Can Own Your Audience

Assertion Supported

YouTube now places ads on creator videos without their consent

“YouTube's now putting ads on, on your stuff, whether you want them to or not.”

Donna Valario Feb 3, 2021 ▶ 2:55 MediaMash Raising $1.5m So You Can Own Your Audience

Disclosure

MediaMash will scale growth via a HubSpot-style agency rev share

“So I think the partnership program is a big part of our go to market. I have a lot of agency contacts and I think it's a great value add for them and we can do a rev share. I'm trying to model it after the HubSpot model.”

Donna Valario Feb 3, 2021 ▶ 9:38 MediaMash Raising $1.5m So You Can Own Your Audience

Prediction Not checkable as stated

Donna Valario projects MediaMash will reach $1M ARR by year-end

“So at the end of the year, I think we could be at 70 K AR MRR, and then that would bring us to, like, a million ARR for the year.”

Donna Valario Feb 3, 2021 ▶ 10:46 MediaMash Raising $1.5m So You Can Own Your Audience

Assertion Partly supported

CVS is building a retail media network with shoppable video

“It's not intrusive, but then right there while you're watching it on, on your device, you can add the fiber one to your cart and CVS actually just did that. They're creating this whole media company so that they can control. Their audience and their, the way t…”

Donna Valario Feb 3, 2021 ▶ 12:25 MediaMash Raising $1.5m So You Can Own Your Audience

Disclosure

MediaMash platform pricing averages around $10,000 per month

“But basically it's around 10,000 dollars a month.”

Donna Valario Feb 3, 2021 ▶ 4:08 MediaMash Raising $1.5m So You Can Own Your Audience

Disclosure

MediaMash has secured one deposit customer and two LOIs

“We actually had a customer last year who kind of they put a deposit and they're helping us flesh out the platform. So we're doing it to their specs and we are, we have letters of intent from two more customers that we're hoping to launch February first.”

Donna Valario Feb 3, 2021 ▶ 4:58 MediaMash Raising $1.5m So You Can Own Your Audience

Disclosure

C-Suite Network will partner with and resell MediaMash to members

“So they have tons of video content. They're going to put it all on their website. And then also they're going to act as a partner for medium ash. And resell it to their members because they video.”

Donna Valario Feb 3, 2021 ▶ 9:21 MediaMash Raising $1.5m So You Can Own Your Audience

Disclosure

MediaMash is out of runway and seeking a $1.5M round

“We're kind of at the end of our runway. We're doing another round. We're trying to raise 1.5.”

Donna Valario Feb 3, 2021 ▶ 10:32 MediaMash Raising $1.5m So You Can Own Your Audience

Disclosure

MediaMash previously closed a $250,000 pre-seed round

“So we raised we closed two 50 pre-seed.”

Donna Valario Feb 3, 2021 ▶ 5:43 MediaMash Raising $1.5m So You Can Own Your Audience

Appearances (1)

Episode	Date	Speaking time
MediaMash Raising $1.5m So You Can Own Your Audience	Feb 3, 2021	8m

Donna Valario

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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