Brands need their own media channels to survive Amazon competition
Donna Valario · MediaMash Raising $1.5m So You Can Own Your Audience · Feb 3, 2021 · at 11:28
MediaMash CEO Donna Valario argues to Nathan Latka that retail and CPG brands must build owned video infrastructure rather than relying entirely on third-party platforms.
0:00 / 0:23exact quote · 23.3s
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“Everyone needs to be a media company. Brands need to have their own, like, Media. They need to control it. They need brand safety. They need to be able to tell their story. Consumer product brands right now are like, they're having so many problems. They're even being having competition by Amazon and all the direct to consumers. So even media, even consumer products really need their own media brand.”
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