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Eric Wolf

Founder and CEO, estound · 1 appearance on the record.

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founderexecutiveauthoracademicLinkedIn ↗estound.com ↗

Erik Wolf is the founder and CEO of estound, a marketing agency providing fractional marketing leadership and strategic planning. He created ORBTR, a marketing automation and lead-tracking platform for WordPress, and co-authored the book Unified Marketing System.

7statements → 4claims → 2claims resolved → 3.57/5average certainty → 1.71/5average debate potential →

0 supported 1 partly supported 1 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 1 opinion · 1 insight · 1 disclosure · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Prediction Didn’t hold up
Orbiter expects to receive at least $100k for its non-profit pivot
“We're going to be getting access to at least a hundred grand off the bat”
Eric Wolf Jul 4, 2019 ▶ 12:04 1440 He's Flat at $25k/mo So He's Making This 1 Big Change

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eric Wolf on measured tape to publish a rate. This says nothing about how they speak.

Everything Eric Wolf said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Orbiter is pivoting into a charitable non-profit after flat growth
“We're actually changing the entire model, and Orbiter is about to become a charitable non-profit”
Eric Wolf Jul 4, 2019 ▶ 9:16 1440 He's Flat at $25k/mo So He's Making This 1 Big Change
Insight
SaaS companies cannot profitably solve the customer education problem in marketing
“One of the problems with marketing automation is that you give people a fishing pole and they still don't know how to use it. And that's a problem that as soft, that as a software company, it's very difficult for us to solve profitably”
Eric Wolf Jul 4, 2019 ▶ 10:58 1440 He's Flat at $25k/mo So He's Making This 1 Big Change
Prediction Didn’t hold up
Orbiter expects to receive at least $100k for its non-profit pivot
“We're going to be getting access to at least a hundred grand off the bat”
Eric Wolf Jul 4, 2019 ▶ 12:04 1440 He's Flat at $25k/mo So He's Making This 1 Big Change
Opinion
HubSpot and Infusionsoft are too difficult for small businesses to implement
“When you look at the big packages, the all-in-one solutions your companies like HubSpot, Infusionsoft, et cetera. They make really great software but it tends to be, from a small business perspective, very difficult to implement.”
Eric Wolf Jul 4, 2019 ▶ 3:00 1440 He's Flat at $25k/mo So He's Making This 1 Big Change
Assertion Partly supported
Wolf: Orbiter charges $99 monthly or $1,000 annually
“99 dollars per month or a thousand dollars per year.”
Eric Wolf Jul 4, 2019 ▶ 4:43 1440 He's Flat at $25k/mo So He's Making This 1 Big Change
Assertion Not checkable as stated
Orbiter generates approximately $25,000 in monthly revenue
“Probably about half that at this point in monthly revenue.”
Eric Wolf Jul 4, 2019 ▶ 7:32 1440 He's Flat at $25k/mo So He's Making This 1 Big Change
Assertion Not checkable as stated
Wolf: Orbiter has approximately 350 paying customers
“About three 50.”
Eric Wolf Jul 4, 2019 ▶ 8:16 1440 He's Flat at $25k/mo So He's Making This 1 Big Change

Appearances (1)

EpisodeDateSpeaking time
1440 He's Flat at $25k/mo So He's Making This 1 Big Change Jul 4, 2019 9m
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