Opinion
Smith: NPS surveys provide virtually no useful signal or actionable intent
“And NPS specifically are very bad. Like you get no signal from it, from an intense standpoint to understand what to actually do with it.”
Opinion
Smith: Marketplace revenue is stickier than Leon's SaaS subscriptions
“Plus on our end, that's a much stickier revenue source and some of the SaaS model that we have.”
Disclosure
Brian Smith: Leon's marketplace integrates with Calm, Headspace, and Equinox
“We have a marketplace where we've integrated into head Space and the Calm and Equinox and SoulCycle and InsightTrack and all these other things where we'll tell the company the exact service to buy for that employee based off the data that we're seeing.”
Assertion Not checkable as stated
Smith: Leon charges an average of $350 per manager monthly
“We have a SAS model, which is on average about 350 dollars per manager per month. So we're charging on a per manager basis.”
Assertion Not checkable as stated
Smith: Leon takes roughly a 20% cut on marketplace spend
“So we'll actually buy, purchase, manage the whole entire benefit, which will make a percentage on that on the employer, employer side. All right. But also on the other side, we'll make a percentage from Equinox or Headspace or whatever else. So we're making ro…”
Assertion Not checkable as stated
Smith: SaaS accounted for about 70% of Leon's prior-year revenue
“SaaS was about 70% of the business, and that was purely just because we didn't market it enough probably.”
Disclosure
Smith: Leon drove launch signups via provocative posts in sales communities
“What we did is we took that, that product launch and then went to like, you know, Dave Gerhardt's community and sort of like started talking to sort of the marketing people there and then went to some of the sales communities and just started like literally pu…”
Assertion Not checkable as stated
Smith: Leon grew revenue by roughly 116% year-over-year
“Yeah, so roughly I think we grew by a 116%.”
Disclosure
Smith: Leon raised seed round at $17M to $18M post-money valuation
“I think it was about 17 or 18, actually.”
Disclosure
Smith: Leon burned too much seed capital and retained staff too long
“We made a ton of mistakes as far as keeping staff on too long, over-investing in certain things, you know and I mean, you live and learn, you know, so But yeah, we made a shitload of mistakes, man, to tell you the truth.”
Assertion Contradicted
Smith: USA Track & Field used data science to predict athlete injuries
“So my background is, as you said, so I was a director of sports science for USA track and field. Right. And then what we did is we use data science to predict performance or predict injury and professional athletes.”
Disclosure
Smith: Leon integrates with Salesforce and HubSpot to predict team burnout
“So what Leon does is we integrate into like Salesforce. We primarily work with sales teams, by the way we integrate with Salesforce and HubSpot, and then we use sentiment analysis using diagnostic surveys and whatnot. Combine that into an algorithm that gives …”
Assertion Not checkable as stated
Smith: Leon signs up 7 to 12 sales leaders per customer
“Depending on the size of the company, we're looking anywhere between seven to about 12, depending on the structure of their team.”
Assertion Not checkable as stated
Smith: Leon signed up 6,000 early access users via Product Hunt
“So about two and a half years ago, we launched pre-product on Product Hunt, signed up roughly about 6000 early access users all from Product Hunt.”
Assertion Not checkable as stated
Smith: Leon's co-founders handle all sales and marketing directly
“So from a sales and marketing standpoint, it's just me and my co-founder who are still leading the sales and marketing aspects of it. And then the rest of it is customer success and engineering.”
Assertion Not checkable as stated
Brian Smith: Leon has 26 total employees
“So we're at 26 people currently right now.”
Disclosure
Brian Smith: Leon has raised roughly $4.5 million in capital
“No, we've raised right. So roughly about four and a half.”
