Suski: SEO in competitive niches is impractical for early bootstrapped startups
Lucjan Suski · How we grew to $15M with less than $1M marketing spend · Apr 26, 2023 · at 6:08
Lucjan Suski, CEO of SEO tool Surfer, explains why his team initially avoided SEO when bootstrapping the company against established competitors like Ahrefs and SEMrush.
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“Our niche was highly competitive, so we were to compete with Ahrefs, SEMrush, HubSpot, big domains, big players, so if that's the case, you will need to wait for results for a long time, like a year or so, and you'll need to invest a lot of money, and if you are bootstrapping, you don't have this money, and ideally you get your cash flowing from the get-go to just be able to invest more on tactics that will compound over time.”
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