Suski: Avoid generic conferences like Web Summit or SaaStock to sell software
Lucjan Suski · How we grew to $15M with less than $1M marketing spend · Apr 26, 2023 · at 8:23
Lucjan Suski, CEO of Surfer, breaks down conference marketing ROI for SaaS founders at SaasOpen.
0:00 / 0:05exact quote · 5.9s
720p mp4 · rendered on demand · StarZero watermark
“That, that can work, but don't go to, like, generic, ah, Web Summit or SAS talk conferences.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Lucjan Suski
Suski: SaaS Under $10M ARR Should Charge Upfront Instead of Free Trials
“If you are just starting, or if you are just below ten million dollars ARR probably, you should focus on building a shut up and take money money product. So, focus on getting those early adopters. They will basically Either buy your product or not. They don't …”
Suski: Offering 7-Day Free Trial Did Not Increase Surfer's Conversion Rate
“And then we thought, yeah, maybe it's a good idea to let people try Surfer without, you know, paying up front 15, 59 dollars just for, like, a credit card details. We'll charge them after seven days. That's probably going to make the conversion much higher. An…”
Suski: SEO in competitive niches is impractical for early bootstrapped startups
“Our niche was highly competitive, so we were to compete with Ahrefs, SEMrush, HubSpot, big domains, big players, so if that's the case, you will need to wait for results for a long time, like a year or so, and you'll need to invest a lot of money, and if you a…”
Suski: Startups should wait until $1M+ profit before investing in SEO
“If you're profitable over one million dollar a year, you do invest in SEO, so we just waited for some time.”
Suski: Early-stage startups should prioritize local meetups over giant conferences
“Don't go to like, big conferences trying to sell your product if you're just getting started. What to do instead? Go for a local meetup. You will be able to form much more intimate relationship with your customers, area adopters. It will compound over time as …”
Suski: Bootstrapped SaaS should price higher than competitors at launch
“You should start pricing higher, and not like lower than your competitors, because at the beginning you are looking for early adopters, they will have higher willingness to pay, so you can just capitalize on this and just get some money to get started.”