Ahrefs

25 statements across 12 episodes · 9 bullish · 4 bearish · 12 people on the record · first statement Dec 7, 2016 by Nathan Latka · said 130 times in 69 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (74), Patrick Stox (11), Ahmed Qureshi (9), Eric Siu (5), Pritesh Vora (3), Matt Kepnes (3), Udit Goenka (2), Trent Dyrsmid (2)

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2026 7 mentions in 5 episodes 1 per episode
2025 11 mentions in 7 episodes 2 per episode
2024 16 mentions in 5 episodes 3 per episode
2023 9 mentions in 3 episodes 3 per episode
2022 4 mentions in 3 episodes 1 per episode
2021 28 mentions in 10 episodes 3 per episode
2020 34 mentions in 24 episodes 1 per episode
2019 2 mentions in 2 episodes 1 per episode
2018 3 mentions in 2 episodes 2 per episode
2017 4 mentions in 2 episodes 2 per episode
2016 12 mentions in 6 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Ahrefs, oldest first

Dec 7, 2016 negative
Insight
Latka: Export-heavy data SaaS businesses suffer structural churn
“So another good example, like you look at matter mark or a H refs, all these companies that provide data, especially the ones that offer an export option. You see this all the time. Login, sign up for the premium plan. They export all the data they need, then …”
Nathan Latka Dec 7, 2016 ▶ 6:04 EP 501: Track Uninstalls with $325k in Funding, 15 Customers, with CEO Pritesh Vora of Uninstall.io
May 19, 2017 positive
Opinion
Stewart: Ahrefs excels at link indexing; SEMrush wins for content analysis
“Ahrefs is much better for link indexing. SMRush is much better for content, keywords, tracking, competitors.”
Ryan Stewart May 19, 2017 ▶ 17:03 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
Sep 6, 2020 negative
Opinion
Dickey: Legacy SEO tools only track owned domain performance
“And where those platforms fall short is they focus exclusively on how your website or your own domain is performing, which is just like one of many ways that a customer may find you.”
Chris Dickey Sep 6, 2020 ▶ 2:20 Visably Helps You Manage Search Exposure, $700k Raised, Pre-Revenue, Launch Soon
Oct 5, 2020 neutral
Insight
Ahrefs and SEMrush metrics diverge significantly, requiring operators to use both
“Well, you know, both of those tools are just estimates and one can be way off from the other. It's interesting how different they can be on some sites. So we really have to use both of them.”
Brian Brewer Oct 5, 2020 ▶ 20:08 HumanProofDesigns Hit $2m Revenue Selling Starter Sites to New Entrepreneurs
Feb 5, 2021 neutral
Assertion Supported
Surfer SEO focuses on on-page content gaps rather than backlinks
“Like these tools are focused more on keyword research and on backlinks analysis, while we are more like a data-driven tool that gathers a lot of information from pages that are ranking the top 10 to tell you whether you are missing something or overusing when …”
Michal Suski Feb 5, 2021 ▶ 2:05 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Feb 13, 2021
Assertion Supported
Latka notes that SEO giant SEMrush has surpassed $100 million in revenue
“That just isn't that exciting because no one, no one's going to believe the fact that, oh, a single guy has better data than ahrefs or semrefs, which just passed a hundred million dollars in revenue, can afford to spend money on a hundred engineers.”
Nathan Latka Feb 13, 2021 ▶ 21:38 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
Feb 13, 2021 bullish
Prediction Not checkable as stated
Qureshi predicts BrandOverflow will match and eventually beat SEO giant Ahrefs
“I want to beat them. I want to be them. Then I'm going to beat them.”
Ahmed Qureshi Feb 13, 2021 ▶ 23:34 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
Feb 13, 2021 bullish
Opinion
Qureshi claims BrandOverflow data is almost comparable to Ahrefs and SEMrush
“We are comparable to, we're almost comparable to Airtress and SEMrush, judging by the reviews that I get by the customers themselves. We compare our data with Airtress and SEMrush.”
Ahmed Qureshi Feb 13, 2021 ▶ 9:35 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
Oct 8, 2022 bullish
Assertion Not publicly verifiable
Cognism generates $260K in monthly organic traffic value, doubling closest rival
“Currently we're about 260 K of value of from our organic traffic, that's about twice the value, you know, using, you know, tools like Ahrefs, it's about twice the value of our nearest competitor.”
James Isilay Oct 8, 2022 ▶ 6:50 How We Acquired our PLG Competitor to Break $30m in Revenue
Apr 26, 2023 negative
Insight
Suski: SEO in competitive niches is impractical for early bootstrapped startups
“Our niche was highly competitive, so we were to compete with Ahrefs, SEMrush, HubSpot, big domains, big players, so if that's the case, you will need to wait for results for a long time, like a year or so, and you'll need to invest a lot of money, and if you a…”
Lucjan Suski Apr 26, 2023 ▶ 6:08 How we grew to $15M with less than $1M marketing spend
May 12, 2023 positive
Insight
Siu: Content refreshes provide higher ROI than producing new content
“The more you actually refresh, the more bang for buck you're gonna get.”
Eric Siu May 12, 2023 ▶ 3:35 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
May 12, 2023 negative
Assertion Not checkable as stated
Siu: SEO tools like Ahrefs and Ubersuggest report inaccurate keyword volumes
“And often times, when you look at the keyword volumes for these, on these SEO tools, whether it's Ubers.js or Ahrefs, they're often incorrect.”
Eric Siu May 12, 2023 ▶ 12:00 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
May 18, 2023
Assertion Not checkable as stated
Vora: Bootstrapped startup reached 1M visitors and 10,000 monthly leads
“Literally from scratch, we went from zero to a million visitors a year in two years. We, if folks are aware of Ahrefs here we had a DR of 84 in Ahrefs, which is well regarded. And a global rank, which is out of hundreds of millions of websites in the world, ou…”
Pritesh Vora May 18, 2023 ▶ 4:22 3 Demand Gen Tactics That Paid off Big time
Jul 11, 2024 positive
Assertion Supported
Stox: Ahrefs generates well over $100M in revenue with 125 employees
“We're a 125 people. And that actually includes all the people that work on our search engine as well. So, a 125 people, well over a hundred million in revenue”
Patrick Stox Jul 11, 2024 ▶ 18:09 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024 positive
Assertion Not checkable as stated
Ahrefs gained over 500k monthly visits by translating existing content
“Translate successful content. If you work in international markets, look, over half a million uplift just translating our content.”
Patrick Stox Jul 11, 2024 ▶ 12:06 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024
Assertion Supported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick Stox Jul 11, 2024 ▶ 0:59 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024
Insight
Stox: Best product ideas come from internal power users, not customers
“Users, I don't think, will ever give you the next unicorn idea, the next great product idea. They're always like, this is what the other tools are doing. Give me that, basically. Like, I want this use case. The best ideas, in my opinion, come from your own tea…”
Patrick Stox Jul 11, 2024 ▶ 5:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024 neutral
Assertion Not checkable as stated
Ahrefs traffic dropped from 6M to 3.5M due to pre-rendering issue
“We get a lot of traffic, about three and a half million or so right now was recently as high as six. We had like a pre-rendering issue, a technical issue, dropped some, but that will come back.”
Patrick Stox Jul 11, 2024 ▶ 8:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024
Assertion Supported
Stox: Ahrefs reached $7M revenue with 15 people before hiring a marketer
“Twenty-fifteen, about 15 people. We finally hired a marketing person. I think, what was the revenue then? About seven million already. Finally got a marketer.”
Patrick Stox Jul 11, 2024 ▶ 2:10 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024 positive
Disclosure
Ahrefs: 40% of published blog posts are updates to existing content
“Think about two out of every five blogs that we publish now are just updates of other blogs.”
Patrick Stox Jul 11, 2024 ▶ 10:38 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024 neutral
Assertion Not checkable as stated
Stox: Free tools drive roughly half of Ahrefs' traffic
“About half of our traffic right now is for free tools.”
Patrick Stox Jul 11, 2024 ▶ 14:21 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024 positive
Assertion Not checkable as stated
Ahrefs saved $400M over three years by avoiding cloud hosting
“We saved like four hundred million in three years by not going to the cloud. We built our own data centers. It's a little painful. We had some down times. We got some flack for it, but like it was the right decision in the end. We scale so much data. This numb…”
Patrick Stox Jul 11, 2024 ▶ 6:04 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024
Assertion Not checkable as stated
Stox: Ahrefs bootstrapped with $300k in personal funds in 2010
“Bootstrapped from about 300,000 dollars in personal funds. Our owner Dimitri, 2010.”
Patrick Stox Jul 11, 2024 ▶ 2:02 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Jul 11, 2024 neutral
Assertion Supported
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Patrick Stox Jul 11, 2024 ▶ 8:20 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Dec 24, 2025 neutral
Assertion Not checkable as stated
Standout CV organic traffic dropped from 300,000 to 110,000 monthly visits
“It's about a 110 K at the moment. It was, at its peak, it was around about 300 K.”
Andrew Fennell Dec 24, 2025 ▶ 3:40 Founder uses Genius Playbook to hit $1M revenue with no employees
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