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Michal Suski

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

25statements → 17claims → 3claims resolved → 100%fully supported → 3.79/5average certainty → 1.14/5average debate potential → 1said about them ↓

3 supported 0 partly supported 0 contradicted 14 not checkable as stated how the 17 claims stand · each chip opens the sources

17 assertions · 3 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 17 claims: statements the public record can support or contradict. 3 are resolved, and 14 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michal argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Surfer SEO built its Keyword Surfer extension in two weeks
“There was super popular keywords everywhere extension that become paid. And in a two weeks from that point, we released our to fill the gap of a free extension that shows the search volume of a keyword.”
Michal Suski Feb 5, 2021 ▶ 16:05 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michal Suski on measured tape to publish a rate. This says nothing about how they speak.

Everything Michal Suski said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Surfer SEO dominated search by having 3,000 affiliates write review articles
“Out of these 3000 affiliates Every single one created Surfer SEO review, targeting keyword surfer SEO review, which made us really dominate the SERPs with the message that we wanted, because we, they are our affiliate.”
Michal Suski Jun 12, 2023 ▶ 15:34 Partnerships helped us scale to $10m+. Here's what we learned.
Insight
Un-tracked organic halo traffic lowers Surfer's effective affiliate cost to 15-20%
“If you consider that not everyone is really following the affiliate links, you got a lot of press, you got a lot of reviews, but not every single person is using the affiliate link, so you can consider impact of affiliate marketing two times bigger than the co…”
Michal Suski Jun 12, 2023 ▶ 3:31 Partnerships helped us scale to $10m+. Here's what we learned.
Insight
SaaS companies can avoid partnership billing friction by using affiliate structures
“And affiliate marketing is a great help in here, because you can avoid, this is actually a good tip, you can, Remember this one. You can leave behind all of these billing issues, bundling, pricing, and stuff. If you have the affiliate setup already done, becau…”
Michal Suski Jun 12, 2023 ▶ 6:21 Partnerships helped us scale to $10m+. Here's what we learned.
Insight
Successful SaaS partnerships require matching legal and operational agility speeds
“It's not about looking for specific answers, there's no good or bad answers, it's about finding a match. So, if you do the same, if you are both legal heavy, that's okay, it will work. If you are both agile, kind of YOLO development, that's also fine. But if t…”
Michal Suski Jun 12, 2023 ▶ 10:10 Partnerships helped us scale to $10m+. Here's what we learned.
Disclosure
Surfer SEO scrapped a fully built Semrush integration over legal terms
“We had everything ready, I can tell you. The design was done, ah, the product was done, everything was ready, and we had to turn it down, just because the terms and the legal stuff, we couldn't accept it.”
Michal Suski Jun 12, 2023 ▶ 13:54 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Surfer's Writesonic integration generated trials but zero conversions due to pricing
“Jasper costs similar amount as Surfer, while Ritesonic is a few times cheaper. And, well, they bring the leads, they got the trial, and no conversion. So, well, it didn't work because of the pricing.”
Michal Suski Jun 12, 2023 ▶ 14:24 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Surfer SEO reaches $250,400 in monthly recurring revenue
“Oh, we just hit 250.4.”
Michal Suski Feb 5, 2021 ▶ 3:42 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Disclosure
Surfer SEO caps expenses at 40% of recurring revenue
“We try to spend no more than 40% of the recurring revenue, so we have this pillow that will help us through hard times when they come”
Michal Suski Feb 5, 2021 ▶ 4:38 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Not checkable as stated
Surfer SEO has never had a month of decelerating revenue growth
“Sometimes it was even 20% month to month, and we have never experienced a month that was slowly, slower growing than a month before.”
Michal Suski Feb 5, 2021 ▶ 17:08 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Disclosure
Surfer SEO launched its affiliate program with a 30% recurring commission
“We started with paying 30% recurring commission.”
Michal Suski Jun 12, 2023 ▶ 3:15 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Surfer SEO manages 3,000 affiliate marketers with a single part-time employee
“And as you can see right now, 3000 affiliate marketers. So we partner with 3000 affiliate marketers. A single half-time person is managing this, ah, this whole, ah, process.”
Michal Suski Jun 12, 2023 ▶ 4:04 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Surfer SEO built and launched its Jasper integration in 28 hours
“28 hours later, we've managed to introduce the integration to the market that was really doing great.”
Michal Suski Jun 12, 2023 ▶ 7:50 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Only one of Surfer SEO's 20 product integrations actually performed well
“We've did, like, 20 integrations, and only one is really doing great.”
Michal Suski Jun 12, 2023 ▶ 8:04 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Tracked partnership commissions generated $3.5M for Surfer SEO last year
“As you can see, three point half million last year, it was over 30% of our revenue in total at Surfer. And it was all brought only by commissions that were tracked.”
Michal Suski Jun 12, 2023 ▶ 16:32 Partnerships helped us scale to $10m+. Here's what we learned.
Assertion Not checkable as stated
Surfer SEO reaches approximately 4,000 customers
“It's about 4000 customers.”
Michal Suski Feb 5, 2021 ▶ 3:52 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Not checkable as stated
Surfer SEO bootstrapped after VCs delayed a six-figure check
“We had the term sheet, but in the end it wasn't finalized just because we didn't receive the money. And in the meantime, we started selling early access subscriptions that gave us this initial boost of cash.”
Michal Suski Feb 5, 2021 ▶ 6:40 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Not checkable as stated
How a Facebook group ban helped launch Surfer SEO
“I was commenting on Facebook groups, and so on, but actually, I got a ban for self-promotion on one of the biggest SEO groups. Which one? SEO Signals Lab. SEO Signals Lab. That was fun. And through that ban I got known Stephen Kang, who is the owner of that gr…”
Michal Suski Feb 5, 2021 ▶ 10:02 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Disclosure
Surfer SEO pays a 30% recurring commission to affiliates
“It's 30% recurring commissions, so they are really into selling our product.”
Michal Suski Feb 5, 2021 ▶ 12:45 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Disclosure
Surfer SEO reached $3M ARR without a dedicated sales team
“No, no sales team. Oh, yeah, that's a good moment. I'm looking for a super professional sales, head of sales. So, yeah, no sales, and we would love to start it.”
Michal Suski Feb 5, 2021 ▶ 13:28 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Not checkable as stated
Surfer SEO generates $25K MRR from affiliates, paying out $8K
“Monthly recurring revenue, 25 K, or maybe this is how much they generate, so a third of that is how much we pay, so slightly less than 10 K USD we pay every month. Yeah, that's correct. 10. Yeah. We can say eight, 8000 us dollars.”
Michal Suski Feb 5, 2021 ▶ 14:30 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Not checkable as stated
Keyword Surfer Chrome extension has over 200,000 daily active users
“So we released a free SEO tool, Chrome extension that is used by over 202 150,000 people. Every day”
Michal Suski Feb 5, 2021 ▶ 15:35 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Supported
Surfer SEO built its Keyword Surfer extension in two weeks
“There was super popular keywords everywhere extension that become paid. And in a two weeks from that point, we released our to fill the gap of a free extension that shows the search volume of a keyword.”
Michal Suski Feb 5, 2021 ▶ 16:05 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Not checkable as stated
Surfer SEO's customer lifetime value is approximately $800
“Yeah, LTV is like 800 dollars, I think. Yeah, it is 800 dollars in LTV, and if you calculate an ROI of an ad it will be 10 bucks.”
Michal Suski Feb 5, 2021 ▶ 19:15 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Supported
Surfer SEO focuses on on-page content gaps rather than backlinks
“Like these tools are focused more on keyword research and on backlinks analysis, while we are more like a data-driven tool that gathers a lot of information from pages that are ranking the top 10 to tell you whether you are missing something or overusing when …”
Michal Suski Feb 5, 2021 ▶ 2:05 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates

Show 1statements(1 left)

The other half of the tape: Michal Suski's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Lucjan Suski 1

Every mention by year

tap a year for its mentions
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0112023episodes it came up in
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2023 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates Feb 5, 2021 12m

Played on the show (1)

Episodes where a recording of Michal Suski was played rather than Michal taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
Partnerships helped us scale to $10m+. Here's what we learned. Jun 12, 2023 16m aired address
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