This episode carries Michal Suski's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Michal Suski, co-founder of Surfer SEO, describes the operational leverage of the company's affiliate program at SaaS Open.
Assertion Not checkable as stated
Surfer SEO dominated search by having 3,000 affiliates write review articles
“Out of these 3000 affiliates Every single one created Surfer SEO review, targeting keyword surfer SEO review, which made us really dominate the SERPs with the message that we wanted, because we, they are our affiliate.”
Insight
Un-tracked organic halo traffic lowers Surfer's effective affiliate cost to 15-20%
“If you consider that not everyone is really following the affiliate links, you got a lot of press, you got a lot of reviews, but not every single person is using the affiliate link, so you can consider impact of affiliate marketing two times bigger than the co…”
Insight
SaaS companies can avoid partnership billing friction by using affiliate structures
“And affiliate marketing is a great help in here, because you can avoid, this is actually a good tip, you can, Remember this one. You can leave behind all of these billing issues, bundling, pricing, and stuff. If you have the affiliate setup already done, becau…”
Insight
Successful SaaS partnerships require matching legal and operational agility speeds
“It's not about looking for specific answers, there's no good or bad answers, it's about finding a match. So, if you do the same, if you are both legal heavy, that's okay, it will work. If you are both agile, kind of YOLO development, that's also fine. But if t…”
Disclosure
Surfer SEO scrapped a fully built Semrush integration over legal terms
“We had everything ready, I can tell you. The design was done, ah, the product was done, everything was ready, and we had to turn it down, just because the terms and the legal stuff, we couldn't accept it.”
Assertion Not checkable as stated
Surfer's Writesonic integration generated trials but zero conversions due to pricing
“Jasper costs similar amount as Surfer, while Ritesonic is a few times cheaper. And, well, they bring the leads, they got the trial, and no conversion. So, well, it didn't work because of the pricing.”