SaaS companies can avoid partnership billing friction by using affiliate structures
Michal Suski · Partnerships helped us scale to $10m+. Here's what we learned. · Jun 12, 2023 · at 6:21
This episode carries Michal Suski's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Michal Suski, co-founder of Surfer SEO, shares a strategy for avoiding complex billing, bundling, and contract negotiations when partnering with other SaaS companies.
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“And affiliate marketing is a great help in here, because you can avoid, this is actually a good tip, you can, Remember this one. You can leave behind all of these billing issues, bundling, pricing, and stuff. If you have the affiliate setup already done, because instead of selling a bundle, you can let them sell your tool, and you can sell their tool, and the only connection between it is you are invoicing them for the commission, they are invoicing you for the commission, and that's it. It's super simple, and it leaves behind all the hassle.”
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