Insight
New websites take six months to rank due to Google sandbox
“I mean, the problem with ready-made sites is Google has kind of a six month sandbox. So a site isn't going to rank and isn't going to grow and develop your revenue likely for the first six months.”
Disclosure
Low-revenue starter sites are priced by content replacement cost
“There's two ways to value a site. We can value it on the content. Which this site has very little revenue. So we have to base it off the content. Like how much would it cost to build this site today if you were to start from scratch?”
Assertion Supported
Income-generating starter sites sell for 30x to 40x monthly revenue
“For those sites that are earning at least a hundred dollars a month, Then we do, we switch over to a valuation model and look at what is the earnings, which most of these sites are going to sell between 30 and 40 times the monthly revenues.”
Disclosure
Human Proof Designs holds 50 to 60 sites in active inventory
“We've got, you know, at any time we may have 50 or 60 of these sites That are in our inventory that we're building and working and trying to sell to other customers.”
Disclosure
Human Proof Designs offers a one-year buyback guarantee on sites
“We do have a success guarantee. So if someone purchases a site from us, And they go through our training program. If in one year they aren't making the income they want to make on that site, or they're just got bored with it, or it wasn't for them, then we buy…”
Assertion Not checkable as stated
Human Proof Designs generated $1.5 million in 2019 revenue
“Oh, in 2019, we were at revenue standpoints without some of our bigger sites kind of adjust that is about 1.5 million.”
Prediction Not checkable as stated
Human Proof Designs projects around $2 million in 2020 revenue
“And this year we'll be somewhere around two million.”
Assertion Not checkable as stated
SEO and growth services make up 40% of company revenue
“So it's probably about 40% of our revenue now this year.”
Disclosure
Only 20% to 30% of sites sold are already generating revenue
“So most of them are going to be brand new. We sell, you know, maybe 20 to 30% of those are going to be revenue generating sites.”
Disclosure
Human Proof Designs has 31K email subscribers and 11K Facebook members
“Well, we have a total of about 31,000 people on our email list that are active. And we also have a Facebook group with about 11,000 people in our private Facebook group.”
Insight
Ahrefs and SEMrush metrics diverge significantly, requiring operators to use both
“Well, you know, both of those tools are just estimates and one can be way off from the other. It's interesting how different they can be on some sites. So we really have to use both of them.”
Disclosure
Human Proof Designs builds, sells, and grows zero-traffic starter sites
“We find and research niches and topics that are low competition, and we actually build affiliate and e-commerce sites that have no traffic. They're brand new. And then we sell those. We have our customers purchase those, and then we help them grow those into r…”
Disclosure
Human Proof Designs trades starter websites making up to $1,000 monthly
“We also buy and sell sites usually that are making between zero to a thousand dollars a month kind of starter sites. And we help companies are in individuals, entrepreneurs purchase their sites and then grow them.”
Assertion Not checkable as stated
Human Proof Designs lists a $4K revenue affiliate site for $10K
“If you look right now, we have a niche site in the organic foods market which is really popular nowadays with healthy eating. That site is selling for 10,000. It's a revenue producing site that has made, earned about 4000 dollars in revenue so far this year us…”
Assertion Not checkable as stated
Human Proof Designs sold 500 to 600 websites in 2019
“It'd be somewhere in the five, 500 to 600 range.”
Disclosure
Human Proof Designs employs about 300 content contractors
“So the content team it varies, you know, we have about 300 contractors, and most of them are on that team. Doing writing services video services, all sorts of creative services.”
Assertion Supported
Empire Flippers mostly lists website deals valued at $100,000 and higher
“If you're going to go to Empire Flippers, you're looking at deals that are 100,000 dollars and up, mostly.”
Disclosure
Human Proof Designs is bootstrapped and was founded in 2013
“No, this has all been bootstrapped. Now Dom Wells, a colleague of mine started the company in 2013, and then I acquired it from him.”
