Patrick Stox

0 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

11statements → 9claims → 0claims resolved → average certainty → average debate potential →

5 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 4 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Patrick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick Stox Jul 11, 2024 ▶ 0:59 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Everything Patrick Stox said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Ahrefs saved $400M over three years by avoiding cloud hosting
“We saved like four hundred million in three years by not going to the cloud. We built our own data centers. It's a little painful. We had some down times. We got some flack for it, but like it was the right decision in the end. We scale so much data. This numb…”
Patrick Stox Jul 11, 2024 ▶ 6:04 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick Stox Jul 11, 2024 ▶ 0:59 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Insight
Stox: Best product ideas come from internal power users, not customers
“Users, I don't think, will ever give you the next unicorn idea, the next great product idea. They're always like, this is what the other tools are doing. Give me that, basically. Like, I want this use case. The best ideas, in my opinion, come from your own tea…”
Patrick Stox Jul 11, 2024 ▶ 5:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Patrick Stox Jul 11, 2024 ▶ 8:20 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Ahrefs gained over 500k monthly visits by translating existing content
“Translate successful content. If you work in international markets, look, over half a million uplift just translating our content.”
Patrick Stox Jul 11, 2024 ▶ 12:06 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Stox: Ahrefs generates well over $100M in revenue with 125 employees
“We're a 125 people. And that actually includes all the people that work on our search engine as well. So, a 125 people, well over a hundred million in revenue”
Patrick Stox Jul 11, 2024 ▶ 18:09 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Stox: Ahrefs bootstrapped with $300k in personal funds in 2010
“Bootstrapped from about 300,000 dollars in personal funds. Our owner Dimitri, 2010.”
Patrick Stox Jul 11, 2024 ▶ 2:02 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Supported
Stox: Ahrefs reached $7M revenue with 15 people before hiring a marketer
“Twenty-fifteen, about 15 people. We finally hired a marketing person. I think, what was the revenue then? About seven million already. Finally got a marketer.”
Patrick Stox Jul 11, 2024 ▶ 2:10 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Ahrefs traffic dropped from 6M to 3.5M due to pre-rendering issue
“We get a lot of traffic, about three and a half million or so right now was recently as high as six. We had like a pre-rendering issue, a technical issue, dropped some, but that will come back.”
Patrick Stox Jul 11, 2024 ▶ 8:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Disclosure
Ahrefs: 40% of published blog posts are updates to existing content
“Think about two out of every five blogs that we publish now are just updates of other blogs.”
Patrick Stox Jul 11, 2024 ▶ 10:38 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Assertion Not checkable as stated
Stox: Free tools drive roughly half of Ahrefs' traffic
“About half of our traffic right now is for free tools.”
Patrick Stox Jul 11, 2024 ▶ 14:21 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy

Played on the show (1)

Episodes where a recording of Patrick Stox was played rather than Patrick taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies y Jul 11, 2024 13m aired address
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