This episode carries Patrick Stox's own address, with nobody on the show putting
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Patrick Stox highlights Ahrefs' operational efficiency and lean headcount during a presentation on bootstrapped growth.
0:00 / 0:13exact quote · 13.6s
720p mp4 · rendered on demand · StarZero watermark
“We're a 125 people. And that actually includes all the people that work on our search engine as well. So, a 125 people, well over a hundred million in revenue”
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More from Patrick Stox
AssertionNot checkable as stated
Ahrefs saved $400M over three years by avoiding cloud hosting
“We saved like four hundred million in three years by not going to the cloud. We built our own data centers. It's a little painful. We had some down times. We got some flack for it, but like it was the right decision in the end. We scale so much data. This numb…”
Patrick StoxJul 11, 2024▶ 6:04aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
AssertionSupported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick StoxJul 11, 2024▶ 0:59aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Insight
Stox: Best product ideas come from internal power users, not customers
“Users, I don't think, will ever give you the next unicorn idea, the next great product idea. They're always like, this is what the other tools are doing. Give me that, basically. Like, I want this use case. The best ideas, in my opinion, come from your own tea…”
Patrick StoxJul 11, 2024▶ 5:33aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
AssertionSupported
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Patrick StoxJul 11, 2024▶ 8:20aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
AssertionNot checkable as stated
Ahrefs gained over 500k monthly visits by translating existing content
“Translate successful content. If you work in international markets, look, over half a million uplift just translating our content.”
Patrick StoxJul 11, 2024▶ 12:06aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
AssertionNot checkable as stated
Stox: Ahrefs bootstrapped with $300k in personal funds in 2010
“Bootstrapped from about 300,000 dollars in personal funds. Our owner Dimitri, 2010.”
Patrick StoxJul 11, 2024▶ 2:02aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
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