Matt Kepnes

Founder and CEO, NomadicMatt.com · 1 appearance on the record.

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founderauthoroperator@nomadicmatt ↗LinkedIn ↗nomadicmatt.com ↗Wikipedia ↗

He built NomadicMatt.com into a widely read budget travel resource advising travelers globally. He is also a New York Times bestselling author of travel books.

12statements → 5claims → 1claims resolved → 3.92/5average certainty → 1.08/5average debate potential →

1 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Matt argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
World Nomads offers a baseline 10% affiliate commission for standard sign-ups
“I'm not allowed to tell you, but let me tell you that the off, like, if you were just to sign up regularly, you'd get 10%.”
Matt Kepnes Nov 12, 2016 ▶ 11:41 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Matt Kepnes on measured tape to publish a rate. This says nothing about how they speak.

Everything Matt Kepnes said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Physical books establish credibility in travel that blogging alone cannot
“Because at the time, it wasn't so much about the money as in travel, having a published guide makes you a lot more of a credible source. So it was more about Growing the brand and legitimatizing me.”
Matt Kepnes Nov 12, 2016 ▶ 7:22 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Disclosure
Nomadic Matt drives roughly $400,000 a month in travel insurance sales
“Oh no, that's a lot more than that... I think you missed a zero... Yeah. Something like that.”
Matt Kepnes Nov 12, 2016 ▶ 12:19 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Assertion Not checkable as stated
NomadicMatt.com averages 1.2 million unique monthly website views
“1.2 million.”
Matt Kepnes Nov 12, 2016 ▶ 3:18 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Assertion Not checkable as stated
Two-thirds of Nomadic Matt's revenue is affiliates, one-third is books
“About two thirds of my income is affiliates. So that would be people coming to my website and booking their travels through my links. And about a third of that is book sales.”
Matt Kepnes Nov 12, 2016 ▶ 4:50 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Assertion Supported
World Nomads offers a baseline 10% affiliate commission for standard sign-ups
“I'm not allowed to tell you, but let me tell you that the off, like, if you were just to sign up regularly, you'd get 10%.”
Matt Kepnes Nov 12, 2016 ▶ 11:41 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Disclosure
World Nomads, Intrepid Travel, and Momondo drive Nomadic Matt's affiliate revenue
“That's sort of the one that brings in the most money. I also have stuff with Intrepid Travel, which is a tour company, Momondo, which is a flight booking engine. You know, those three are sort of the crux of it.”
Matt Kepnes Nov 12, 2016 ▶ 12:38 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Disclosure
Nomadic Matt's email list has grown to over 200,000 subscribers
“A little over 200,000.”
Matt Kepnes Nov 12, 2016 ▶ 15:09 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Assertion Not checkable as stated
Travel hacking is the best-selling guide among his 11 digital products
“I have 11 e-guides but I would say the one that does them best is the one on travel hacking, which is using points and miles for free travel.”
Matt Kepnes Nov 12, 2016 ▶ 5:21 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Disclosure
Kepnes received a $30,000 advance for his traditional travel book
“30 grand.”
Matt Kepnes Nov 12, 2016 ▶ 6:34 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Assertion Not checkable as stated
Kepnes's NYT bestselling travel book sold 50,000 to 60,000 copies
“Like 50 or 60,000.”
Matt Kepnes Nov 12, 2016 ▶ 7:51 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Disclosure
Kepnes turned his blog into a business after Ramit Sethi berated him
“And then 2010, I shifted after a very interesting conversation with Ramit Sadie, where he basically berated me for not knowing anything about my audience. I got more to the business side of it.”
Matt Kepnes Nov 12, 2016 ▶ 9:46 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes
Disclosure
Nomadic Matt operates with a team of three full-time employees
“I have three full time employees.”
Matt Kepnes Nov 12, 2016 ▶ 15:54 EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes

Appearances (1)

EpisodeDateSpeaking time
EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepn Nov 12, 2016 8m
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