why aren't all 12 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Insight
Physical books establish credibility in travel that blogging alone cannot
“Because at the time, it wasn't so much about the money as in travel, having a published guide makes you a lot more of a credible source. So it was more about Growing the brand and legitimatizing me.”
Disclosure
Nomadic Matt drives roughly $400,000 a month in travel insurance sales
“Oh no, that's a lot more than that... I think you missed a zero... Yeah. Something like that.”
Assertion Not checkable as stated
NomadicMatt.com averages 1.2 million unique monthly website views
“1.2 million.”
Assertion Not checkable as stated
Two-thirds of Nomadic Matt's revenue is affiliates, one-third is books
“About two thirds of my income is affiliates. So that would be people coming to my website and booking their travels through my links. And about a third of that is book sales.”
Assertion Supported
World Nomads offers a baseline 10% affiliate commission for standard sign-ups
“I'm not allowed to tell you, but let me tell you that the off, like, if you were just to sign up regularly, you'd get 10%.”
Disclosure
World Nomads, Intrepid Travel, and Momondo drive Nomadic Matt's affiliate revenue
“That's sort of the one that brings in the most money. I also have stuff with Intrepid Travel, which is a tour company, Momondo, which is a flight booking engine. You know, those three are sort of the crux of it.”
Disclosure
Nomadic Matt's email list has grown to over 200,000 subscribers
“A little over 200,000.”
Assertion Not checkable as stated
Travel hacking is the best-selling guide among his 11 digital products
“I have 11 e-guides but I would say the one that does them best is the one on travel hacking, which is using points and miles for free travel.”
Disclosure
Kepnes received a $30,000 advance for his traditional travel book
“30 grand.”
Assertion Not checkable as stated
Kepnes's NYT bestselling travel book sold 50,000 to 60,000 copies
“Like 50 or 60,000.”
Disclosure
Kepnes turned his blog into a business after Ramit Sethi berated him
“And then 2010, I shifted after a very interesting conversation with Ramit Sadie, where he basically berated me for not knowing anything about my audience. I got more to the business side of it.”
Disclosure
Nomadic Matt operates with a team of three full-time employees
“I have three full time employees.”