Physical books establish credibility in travel that blogging alone cannot
Matt Kepnes · EP 476: NomadicMatt 1.6M Monthly Views, $400k Travel Insurance Sold Monthly with Matt Kepnes · Nov 12, 2016 · at 7:22
Matt Kepnes, founder of Nomadic Matt, explains why he accepted a modest advance from a traditional publisher rather than relying solely on self-publishing.
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“Because at the time, it wasn't so much about the money as in travel, having a published guide makes you a lot more of a credible source. So it was more about Growing the brand and legitimatizing me.”
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