Ahrefs

company on 16 shows · 38 statements across 23 episodes · said 265 times in 129 episodes since 2016

Top Founders 130 the Startup Ideas Podcast 39 Lenny's Podcast 23 Startups For the Rest of Us 22 Starter Story 14 My First Million 12 the Y Combinator Startup Podcast 6 We Live to Build 6 Startup Acquisition Stories 3 Founder's Journal 2 A Product Market Fit Show 2 the a16z Podcast 2 In Depth 1 Mixergy 1 the Official SaaStr Podcast 1 20VC 1

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Top Founders 130the Startup Ideas Podcast 39Lenny's Podcast 23Startups For the Rest of Us 22Starter Story 14My First Million 12the Y Combinator Startup Podcast 6We Live to Build 68 more shows

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2019 2 mentions in 2 episodes 1 per episode
2018 9 mentions in 3 episodes 3 per episode
2017 4 mentions in 2 episodes 2 per episode
2016 12 mentions in 6 episodes 2 per episode

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38 statements about Ahrefs, every show

Marketers can connect Ahrefs to Claude to reverse-engineer AI search citations
“So one of the things, for instance, that I use is we've got, ah, Ahrefs for SEO and AI tracking, and I've connected that to Claude And I'll have Claude, again, it's great at analyzing data. I'll have it go in there and analyze all of the tools. There's multipl…”
Clayton Critchard Sep 8, 2026 ▶ 26:32 Getting Laid Off Led Him to Buy the Company That Hired Him
Isenberg: Unbundle hundred-million-dollar horizontal software into hyper-specific vertical niches
“Take a big idea that's already generating hundreds of millions of dollars. You recreate it very quickly. With a very niche spoke focus.”
Greg Isenberg Mar 24, 2026 ▶ 16:29 Firecrawl AI clearly explained (and how to make $$)
TOP FOUNDERS Assertion Not checkable as stated
Standout CV organic traffic dropped from 300,000 to 110,000 monthly visits
“It's about a 110 K at the moment. It was, at its peak, it was around about 300 K.”
Andrew Fennell Dec 24, 2025 ▶ 3:40 Founder uses Genius Playbook to hit $1M revenue with no employees
MY FIRST MILLION Assertion Partly supported
Parr: Ahrefs Generates Around $100M in Bootstrapped Annual Revenue
“Like 80 or 90, like they're in the hundred million dollar range and it's bootstrapped.”
Sam Parr May 30, 2025 ▶ 50:37 Business Is Now On Easy Mode
STARTUP IDEAS Assertion Not checkable as stated
MCP workflows compress 40 hours of SEO research into 30 seconds
“So that alone, like if you want to do like manual keyword research and you're not like a super, you know, search or SEO or digital marketing professional, that could take you 20, 30, 40 hours to go into a tool, to analyze the keywords, to look at the competito…”
James (The Boring Marketer) May 14, 2025 ▶ 11:57 Make Money with Vibe Marketing in 40 mins (n8n, MCP, Claude 3.7)
STARTUP IDEAS Disclosure
Chu: Target 30k to 100k monthly searches for niche directory keywords
“My sweet spot is actually around 30 to a 100,000 monthly searches.”
Frey Chu Feb 12, 2025 ▶ 13:20 I built a Cash Flowing Online Directory in 54 minutes (using Ahrefs and WordPress)
STARTUP IDEAS Assertion Supported
Chu: 'Dog park near me' has 73k monthly searches and 27 keyword difficulty
“Dog park near me. This is one that I found using that exact same method and get 73,000 monthly visitors or searches, I should say, and not too difficult at 27 out of a hundred in terms of keyword difficulty.”
Frey Chu Feb 12, 2025 ▶ 15:21 I built a Cash Flowing Online Directory in 54 minutes (using Ahrefs and WordPress)
Chu: Ahrefs keyword difficulty scores under 20 are easy but often misleading
“I think anything under 20 is pretty easy, in my opinion. I think keyword difficulty is a little bit misleading too, because there are some very low keyword difficulty niches. And I'll give you a quick example. It says that, you know, fast food near me is a key…”
Frey Chu Feb 12, 2025 ▶ 16:48 I built a Cash Flowing Online Directory in 54 minutes (using Ahrefs and WordPress)
STARTUP IDEAS Assertion Contradicted
Isenberg: Indonesia has the highest search volume for slow living queries
“Like, randomly Indonesia, for example, is like the top search volume.”
Greg Isenberg Aug 23, 2024 ▶ 16:49 How I use Pinterest and Google to find $1M+ startup ideas
TOP FOUNDERS Assertion Supported
Ahrefs grew past $100M revenue without a sales team
“Fun fact, we grew, I'll show you the numbers in a minute, we're over a hundred million dollars. We basically used word of mouth, blogs, and YouTube. We didn't have a sales team till we hit about a hundred million dollars.”
Patrick Stox Jul 11, 2024 ▶ 0:59 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Not checkable as stated
Stox: Ahrefs bootstrapped with $300k in personal funds in 2010
“Bootstrapped from about 300,000 dollars in personal funds. Our owner Dimitri, 2010.”
Patrick Stox Jul 11, 2024 ▶ 2:02 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Supported
Stox: Ahrefs reached $7M revenue with 15 people before hiring a marketer
“Twenty-fifteen, about 15 people. We finally hired a marketing person. I think, what was the revenue then? About seven million already. Finally got a marketer.”
Patrick Stox Jul 11, 2024 ▶ 2:10 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
Stox: Best product ideas come from internal power users, not customers
“Users, I don't think, will ever give you the next unicorn idea, the next great product idea. They're always like, this is what the other tools are doing. Give me that, basically. Like, I want this use case. The best ideas, in my opinion, come from your own tea…”
Patrick Stox Jul 11, 2024 ▶ 5:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Not checkable as stated
Ahrefs saved $400M over three years by avoiding cloud hosting
“We saved like four hundred million in three years by not going to the cloud. We built our own data centers. It's a little painful. We had some down times. We got some flack for it, but like it was the right decision in the end. We scale so much data. This numb…”
Patrick Stox Jul 11, 2024 ▶ 6:04 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Supported
Ahrefs study found 96.5% of web content gets zero search traffic
“So a lot of content doesn't get any traffic. This is from one of our own studies. On the, on 96 and a half percent, no traffic.”
Patrick Stox Jul 11, 2024 ▶ 8:20 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Not checkable as stated
Ahrefs traffic dropped from 6M to 3.5M due to pre-rendering issue
“We get a lot of traffic, about three and a half million or so right now was recently as high as six. We had like a pre-rendering issue, a technical issue, dropped some, but that will come back.”
Patrick Stox Jul 11, 2024 ▶ 8:33 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Disclosure
Ahrefs: 40% of published blog posts are updates to existing content
“Think about two out of every five blogs that we publish now are just updates of other blogs.”
Patrick Stox Jul 11, 2024 ▶ 10:38 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Not checkable as stated
Ahrefs gained over 500k monthly visits by translating existing content
“Translate successful content. If you work in international markets, look, over half a million uplift just translating our content.”
Patrick Stox Jul 11, 2024 ▶ 12:06 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Not checkable as stated
Stox: Free tools drive roughly half of Ahrefs' traffic
“About half of our traffic right now is for free tools.”
Patrick Stox Jul 11, 2024 ▶ 14:21 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
TOP FOUNDERS Assertion Supported
Stox: Ahrefs generates well over $100M in revenue with 125 employees
“We're a 125 people. And that actually includes all the people that work on our search engine as well. So, a 125 people, well over a hundred million in revenue”
Patrick Stox Jul 11, 2024 ▶ 18:09 aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy
PRODUCT MARKET FIT Assertion Supported
Fishkin: Ahrefs is bootstrapped and generates over $100M in revenue
“Ahrefs is entirely bootstrapped, never Fundraise. They're well over a hundred million in revenue as well.”
Rand Fishkin Apr 15, 2024 ▶ 29:16 He gave up on chasing unicorns. Now he earns $500K+/year from his 3-person startup. | Rand Fishki... · PMF Show
IN DEPTH Insight
Kracov recommends pairing Ahrefs and Clearscope for early-stage B2B content
“When it comes to like the SEO and content side of things, generally what I would recommend is you get a tool like a refs where you can look for keywords, use a tool like clear scope to make sure that you're actually writing really, really good content.”
Alex Kracov Aug 10, 2023 ▶ 57:34 The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock)
TOP FOUNDERS Assertion Not checkable as stated
Vora: Bootstrapped startup reached 1M visitors and 10,000 monthly leads
“Literally from scratch, we went from zero to a million visitors a year in two years. We, if folks are aware of Ahrefs here we had a DR of 84 in Ahrefs, which is well regarded. And a global rank, which is out of hundreds of millions of websites in the world, ou…”
Pritesh Vora May 18, 2023 ▶ 4:22 3 Demand Gen Tactics That Paid off Big time
Siu: Content refreshes provide higher ROI than producing new content
“The more you actually refresh, the more bang for buck you're gonna get.”
Eric Siu May 12, 2023 ▶ 3:35 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
TOP FOUNDERS Assertion Not checkable as stated
Siu: SEO tools like Ahrefs and Ubersuggest report inaccurate keyword volumes
“And often times, when you look at the keyword volumes for these, on these SEO tools, whether it's Ubers.js or Ahrefs, they're often incorrect.”
Eric Siu May 12, 2023 ▶ 12:00 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Suski: SEO in competitive niches is impractical for early bootstrapped startups
“Our niche was highly competitive, so we were to compete with Ahrefs, SEMrush, HubSpot, big domains, big players, so if that's the case, you will need to wait for results for a long time, like a year or so, and you'll need to invest a lot of money, and if you a…”
Lucjan Suski Apr 26, 2023 ▶ 6:08 How we grew to $15M with less than $1M marketing spend
Gazdecki: Buyers who conduct upfront pre-diligence stand out to founders
“Ones that do pre due diligence. Cause there's a lot of ways to, You know, look at website traffic with tools like Ahrefs or SEMrush or just looking up your Twitter page and any mentions from happy customers, stuff like that, using the product. I think those ar…”
Andrew Gazdecki Feb 14, 2023 ▶ 8:45 Startup Acquisition Stories with Minh-Phuc Tran, Founder of Queue.so
Postma: Target Keywords Under 10 Difficulty to Launch Automated Side Businesses
“Keep on typing in keywords of things that you might be interested in until you find a collection of keywords that has a keyword difficulty under 10, which means you should be able to go to the first page of Google. Build a product around that, that could be au…”
Danny Postma Feb 9, 2023 ▶ 44:25 From Zero to Millions: Danny Postma Reveals AI App Strategies for Success
Smith: Companies need 1,000 daily non-SEO visits before prioritizing SEO
“I'll put the domain in, I'll look at the total traffic and I'll want to see at least I would say 1000 visits a day, roughly for non SEO. At least you have five visits that that that's very little. And then the second thing I'll look at is the number of referri…”
Ethan Smith Dec 1, 2022 ▶ 11:17 The ultimate guide to SEO | Ethan Smith (Graphite)
TOP FOUNDERS Assertion Not publicly verifiable
Cognism generates $260K in monthly organic traffic value, doubling closest rival
“Currently we're about 260 K of value of from our organic traffic, that's about twice the value, you know, using, you know, tools like Ahrefs, it's about twice the value of our nearest competitor.”
James Isilay Oct 8, 2022 ▶ 6:50 How We Acquired our PLG Competitor to Break $30m in Revenue
Qureshi claims BrandOverflow data is almost comparable to Ahrefs and SEMrush
“We are comparable to, we're almost comparable to Airtress and SEMrush, judging by the reviews that I get by the customers themselves. We compare our data with Airtress and SEMrush.”
Ahmed Qureshi Feb 13, 2021 ▶ 9:35 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
TOP FOUNDERS Assertion Supported
Latka notes that SEO giant SEMrush has surpassed $100 million in revenue
“That just isn't that exciting because no one, no one's going to believe the fact that, oh, a single guy has better data than ahrefs or semrefs, which just passed a hundred million dollars in revenue, can afford to spend money on a hundred engineers.”
Nathan Latka Feb 13, 2021 ▶ 21:38 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
TOP FOUNDERS Prediction Not checkable as stated
Qureshi predicts BrandOverflow will match and eventually beat SEO giant Ahrefs
“I want to beat them. I want to be them. Then I'm going to beat them.”
Ahmed Qureshi Feb 13, 2021 ▶ 23:34 Wild! He Presold $250k Of His SaaS Idea. Now wants to beat SEMRush
TOP FOUNDERS Assertion Supported
Surfer SEO focuses on on-page content gaps rather than backlinks
“Like these tools are focused more on keyword research and on backlinks analysis, while we are more like a data-driven tool that gathers a lot of information from pages that are ranking the top 10 to tell you whether you are missing something or overusing when …”
Michal Suski Feb 5, 2021 ▶ 2:05 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Ahrefs and SEMrush metrics diverge significantly, requiring operators to use both
“Well, you know, both of those tools are just estimates and one can be way off from the other. It's interesting how different they can be on some sites. So we really have to use both of them.”
Brian Brewer Oct 5, 2020 ▶ 20:08 HumanProofDesigns Hit $2m Revenue Selling Starter Sites to New Entrepreneurs
Dickey: Legacy SEO tools only track owned domain performance
“And where those platforms fall short is they focus exclusively on how your website or your own domain is performing, which is just like one of many ways that a customer may find you.”
Chris Dickey Sep 6, 2020 ▶ 2:20 Visably Helps You Manage Search Exposure, $700k Raised, Pre-Revenue, Launch Soon
Stewart: Ahrefs excels at link indexing; SEMrush wins for content analysis
“Ahrefs is much better for link indexing. SMRush is much better for content, keywords, tracking, competitors.”
Ryan Stewart May 19, 2017 ▶ 17:03 664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
Latka: Export-heavy data SaaS businesses suffer structural churn
“So another good example, like you look at matter mark or a H refs, all these companies that provide data, especially the ones that offer an export option. You see this all the time. Login, sign up for the premium plan. They export all the data they need, then …”
Nathan Latka Dec 7, 2016 ▶ 6:04 EP 501: Track Uninstalls with $325k in Funding, 15 Customers, with CEO Pritesh Vora of Uninstall.io

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