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Peter Caputa

CEO, Databox · 1 appearance on the record.

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Peter Caputa is the CEO of Databox, an analytics and performance management software platform he joined in 2017 to scale into an $8M+ ARR SaaS business. Before Databox, he was an early employee and Vice President of Sales at HubSpot.

12statements → 4claims → 2claims resolved → 4.08/5average certainty → 1.17/5average debate potential → 4said about them ↓

1 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 7 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Peter argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Caputa built the HubSpot agency partner and channel programs
“I built the channel program, the agency partner program at HubSpot”
Peter Caputa Aug 30, 2019 ▶ 3:31 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
50% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Peter Caputa on measured tape to publish a rate. This says nothing about how they speak.

Everything Peter Caputa said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Caputa: Databox keeps CAC and pricing low to target SMBs
“My ambition is to build like similar to what I was about, build a very big business in the SMB market. Keep, I'm purposely keeping my CAC low for that reason, my price low for that reason.”
Peter Caputa Aug 30, 2019 ▶ 13:55 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox generates over $91,000 in MRR
“We're doing a little over 91,000 MRR.”
Peter Caputa Aug 30, 2019 ▶ 1:01 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox has 650 customers
“650.”
Peter Caputa Aug 30, 2019 ▶ 2:05 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Assertion Supported
Caputa built the HubSpot agency partner and channel programs
“I built the channel program, the agency partner program at HubSpot”
Peter Caputa Aug 30, 2019 ▶ 3:31 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Insight
Caputa: HubSpot scaled partner program by shifting agencies to recurring retainers
“Marketing agencies really struggle with cashflow because most of their business was projects web design projects, short-term SEO engagements, et cetera. And so what we did is we figured out that we could teach them to sell a set of services that they deliver o…”
Peter Caputa Aug 30, 2019 ▶ 6:15 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Assertion Partly supported
Caputa: Databox originally raised $3.8M for a failed enterprise strategy
“The company was founded actually in 20, late 2014, 2015, early 20 15. They raised 3.8 million CEO and other CEO joined about that time. They were trying to sell to the enterprise. It didn't work.”
Peter Caputa Aug 30, 2019 ▶ 7:08 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox raised $1.1M convertible note from HubSpot executives and funds
“I raised the one, I raised 1.1 million on a convertible note when I joined a bunch of the HubSpot executives put in amounts one of the existing investors put more in and then I got two other funds to put some money in.”
Peter Caputa Aug 30, 2019 ▶ 8:50 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Assertion Not checkable as stated
Caputa: DataBox monthly customer churn is just below 4%
“It's a little right, right below four percent on the customer churn number. Our revenue churn number hovers between two and three percent.”
Peter Caputa Aug 30, 2019 ▶ 9:55 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Assertion Not checkable as stated
Caputa: DataBox spends zero on paid ads, acquires customers at $315 CAC
“We don't spend anything on paid. My biggest expense was a thousand bucks on t-shirts. So so our CAC, I have around 315 bucks here on 12 bucks per customer. So adding about 80 to a hundred customers a month.”
Peter Caputa Aug 30, 2019 ▶ 12:22 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox average revenue per user is $140 monthly
“A 140 bucks a month.”
Peter Caputa Aug 30, 2019 ▶ 2:01 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox operates with a 20-person team across product, marketing, and sales
“We have 20 people total. The majority of the team's in product. And then we have pretty much three people in each of sales, marketing, and service. A little heavier on the service side, a little lighter on the sales side. So three people in marketing basically…”
Peter Caputa Aug 30, 2019 ▶ 2:37 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox fired its US team but kept its Slovenian developers
“The previous founder had gotten rid of the go-to market team, basically parted ways to the, with the go-to market team, which is all in the U.S., but the majority of the product and customer support team, which was in Slovenia was retained, and so I joined, yo…”
Peter Caputa Aug 30, 2019 ▶ 7:50 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox

The other half of the tape: Peter Caputa's own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Jared Fuller 3

Statements about Peter Caputa, by other people (1)

Assertion Supported
Fuller: Peter Caputa built an $80M agency reseller channel at HubSpot
“Basically he created eighty million in revenue from nothing as a an AE at HubSpot. He's now oversees eighty million dollars in revenue from turning marketing agencies into resellers of HubSpot.”
Jared Fuller Mar 7, 2016 ▶ 17:29 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193

Every mention by year

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0112016episodes it came up in
001.50.5312016episodesmentions per episode
2016 3 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox Aug 30, 2019 10m
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