Caputa: Databox keeps CAC and pricing low to target SMBs
Peter Caputa · 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox · Aug 30, 2019 · at 13:55
Databox CEO Peter Caputa explains his strategy of targeting small and medium businesses despite their higher churn rates.
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“My ambition is to build like similar to what I was about, build a very big business in the SMB market. Keep, I'm purposely keeping my CAC low for that reason, my price low for that reason.”
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