Disclosure certainty 4/5 debate potential 1/5

Caputa: Databox fired its US team but kept its Slovenian developers

Peter Caputa · 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox · Aug 30, 2019 · at 7:50

Peter Caputa describes the restructuring and team makeup of Databox when he became CEO in 2017.

0:00 / 0:21exact quote · 21.4s
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“The previous founder had gotten rid of the go-to market team, basically parted ways to the, with the go-to market team, which is all in the U.S., but the majority of the product and customer support team, which was in Slovenia was retained, and so I joined, you know, it was like, 12 people on the team and they were all, they're all amazing, just all still with us.”

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More from Peter Caputa

Disclosure
Caputa: Databox keeps CAC and pricing low to target SMBs
“My ambition is to build like similar to what I was about, build a very big business in the SMB market. Keep, I'm purposely keeping my CAC low for that reason, my price low for that reason.”
Peter Caputa Aug 30, 2019 ▶ 13:55 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox generates over $91,000 in MRR
“We're doing a little over 91,000 MRR.”
Peter Caputa Aug 30, 2019 ▶ 1:01 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Disclosure
Caputa: Databox has 650 customers
“650.”
Peter Caputa Aug 30, 2019 ▶ 2:05 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Assertion Supported
Caputa built the HubSpot agency partner and channel programs
“I built the channel program, the agency partner program at HubSpot”
Peter Caputa Aug 30, 2019 ▶ 3:31 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Insight
Caputa: HubSpot scaled partner program by shifting agencies to recurring retainers
“Marketing agencies really struggle with cashflow because most of their business was projects web design projects, short-term SEO engagements, et cetera. And so what we did is we figured out that we could teach them to sell a set of services that they deliver o…”
Peter Caputa Aug 30, 2019 ▶ 6:15 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
Assertion Partly supported
Caputa: Databox originally raised $3.8M for a failed enterprise strategy
“The company was founded actually in 20, late 2014, 2015, early 20 15. They raised 3.8 million CEO and other CEO joined about that time. They were trying to sell to the enterprise. It didn't work.”
Peter Caputa Aug 30, 2019 ▶ 7:08 1497 He Grew Hubspot Partner Program, Now $91k in MRR at DataBox
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