The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Caputa: Databox keeps CAC and pricing low to target SMBs
“My ambition is to build like similar to what I was about, build a very big business in the SMB market. Keep, I'm purposely keeping my CAC low for that reason, my price low for that reason.”
Caputa built the HubSpot agency partner and channel programs
“I built the channel program, the agency partner program at HubSpot”
Caputa: HubSpot scaled partner program by shifting agencies to recurring retainers
“Marketing agencies really struggle with cashflow because most of their business was projects web design projects, short-term SEO engagements, et cetera. And so what we did is we figured out that we could teach them to sell a set of services that they deliver o…”
Caputa: Databox originally raised $3.8M for a failed enterprise strategy
“The company was founded actually in 20, late 2014, 2015, early 20 15. They raised 3.8 million CEO and other CEO joined about that time. They were trying to sell to the enterprise. It didn't work.”
Caputa: Databox raised $1.1M convertible note from HubSpot executives and funds
“I raised the one, I raised 1.1 million on a convertible note when I joined a bunch of the HubSpot executives put in amounts one of the existing investors put more in and then I got two other funds to put some money in.”
Caputa: DataBox monthly customer churn is just below 4%
“It's a little right, right below four percent on the customer churn number. Our revenue churn number hovers between two and three percent.”
Caputa: DataBox spends zero on paid ads, acquires customers at $315 CAC
“We don't spend anything on paid. My biggest expense was a thousand bucks on t-shirts. So so our CAC, I have around 315 bucks here on 12 bucks per customer. So adding about 80 to a hundred customers a month.”
Caputa: Databox operates with a 20-person team across product, marketing, and sales
“We have 20 people total. The majority of the team's in product. And then we have pretty much three people in each of sales, marketing, and service. A little heavier on the service side, a little lighter on the sales side. So three people in marketing basically…”
Caputa: Databox fired its US team but kept its Slovenian developers
“The previous founder had gotten rid of the go-to market team, basically parted ways to the, with the go-to market team, which is all in the U.S., but the majority of the product and customer support team, which was in Slovenia was retained, and so I joined, yo…”