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Sam Senior

Co-founder & CEO, TestBox · 1 appearance on the record.

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founderexecutiveLinkedIn ↗testbox.com ↗

Sam Senior is the co-founder and CEO of TestBox, a platform providing AI-driven demo automation and pre-configured sandbox environments for B2B software evaluations. He co-founded the company in 2020 alongside Peter Holland.

18statements → 9claims → 4claims resolved → 25%fully supported → 3.78/5average certainty → 1.22/5average debate potential →

1 supported 1 partly supported 2 contradicted 5 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 9 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 4 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sam argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Customer Support Software Is a $10.5 Billion Market Growing Over 10%
“Plus it's a hugely growing market. That's like 10 and a half billion today growing at 10 plus percent and it's getting more and more important.”
Sam Senior Nov 10, 2021 ▶ 4:14 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap

Their most notable contradicted claim

Assertion Contradicted
Zendesk Holds Over 20% Market Share in Help Desk Software
“I think if you take revenue, for example, like Zendesk and help desk space has 20 plus percent of the market share.”
Sam Senior Nov 10, 2021 ▶ 2:41 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
75% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sam Senior on measured tape to publish a rate. This says nothing about how they speak.

Everything Sam Senior said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Partly supported
TestBox Integrates Vendors Representing Over Half of the Customer Support Market
“So we've got about six on the platform at the moment, three more in discussion, but we've got more than 50% of the market share of the top platforms already partnered in and integrated with us.”
Sam Senior Nov 10, 2021 ▶ 2:25 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Contradicted
Zendesk Holds Over 20% Market Share in Help Desk Software
“I think if you take revenue, for example, like Zendesk and help desk space has 20 plus percent of the market share.”
Sam Senior Nov 10, 2021 ▶ 2:41 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Vendor Agreements Permit Outranking Partners in Comparison Search Results
“Yeah, that isn't a competitive term in our agreements with them.”
Sam Senior Nov 10, 2021 ▶ 8:40 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
Senior and His Co-Founder Split TestBox Equity Two-Thirds to One-Third
“It's sort of two thirds, one third.”
Sam Senior Nov 10, 2021 ▶ 11:37 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Allows Buyers to Test Enterprise Software Without Sales Calls
“We basically built an app that allows people to test and compare enterprise software before they buy without needing to talk to a salesperson with a hands-on experience with real data in there and all the use case configures. They can do a side-by-side compari…”
Sam Senior Nov 10, 2021 ▶ 1:45 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Supported
Customer Support Software Is a $10.5 Billion Market Growing Over 10%
“Plus it's a hugely growing market. That's like 10 and a half billion today growing at 10 plus percent and it's getting more and more important.”
Sam Senior Nov 10, 2021 ▶ 4:14 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Takes 20% of Customer Lifetime Contract Value on HubSpot Deals
“So with HubSpot it's about, it's 20% of total contract value. So not just first year, but actually the entire contract value that we get paid.”
Sam Senior Nov 10, 2021 ▶ 5:25 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Not checkable as stated
TestBox Had Closed Only One Customer Deal as of November 2021
“So we've closed, we've only closed one deal so far”
Sam Senior Nov 10, 2021 ▶ 7:19 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Not checkable as stated
A 100,000-Employee Enterprise Is Using TestBox to Evaluate Software Purchases
“We've had a hundred person company use our platform, but we've also had a 100,000 person company use our platform. So at the moment, there's a company that's a 100,000 sort of FTEs using Testbox to make a decision on a new platform.”
Sam Senior Nov 10, 2021 ▶ 7:28 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Contradicted
High-Intent Enterprise Software Search Keywords Cost $120 to $150 Per Click
“I think if you look at the cost for these sorts of ads, you're talking at least a 120, a 150 dollars for some of these ads on those keywords.”
Sam Senior Nov 10, 2021 ▶ 8:10 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Relies on Software Comparison SEO Pages to Acquire Users
“Yeah, that's exactly what we're doing at the moment.”
Sam Senior Nov 10, 2021 ▶ 8:34 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Spent Approximately $700,000 to Launch Its Minimum Viable Product
“So we've probably spent something like 700,000 dollars to get the MVP live.”
Sam Senior Nov 10, 2021 ▶ 9:06 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Raised $2.7 Million in Seed Funding
“And we raised 2.7.”
Sam Senior Nov 10, 2021 ▶ 9:10 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Raised Its Pre-Seed Round at a $12 Million Post-Money Cap
“It's a post of 12.”
Sam Senior Nov 10, 2021 ▶ 12:02 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Not checkable as stated
SignalFire Connected TestBox to Zendesk Security Leadership to Fix Bot Issues
“So we were having some interesting challenges with the security protocols that Zendesk has on their platform. Basically, like, they're just creating some bot detection issues, and so they actually went straight to the chief of security at Zendesk and help us r…”
Sam Senior Nov 10, 2021 ▶ 13:45 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Disclosure
TestBox Landed ProfitWell as Its First Customer Buying Zendesk
“So, it was Zendesk, and it was a company called ProfitWell, who I think you've spoken to before in your podcast.”
Sam Senior Nov 10, 2021 ▶ 14:34 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Not checkable as stated
TestBox Spends Approximately $100,000 Per Month on Ten Employees
“About a hundred K.”
Sam Senior Nov 10, 2021 ▶ 16:32 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap
Assertion Not checkable as stated
TestBox Generated Fewer Than Ten New Signups in September 2021
“So it's less than 10. I think we're at like sort of eight, that sort of number. So it's still small, but it's continuing to grow every single month.”
Sam Senior Nov 10, 2021 ▶ 7:05 Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap

Appearances (1)

EpisodeDateSpeaking time
Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $1 Nov 10, 2021 9m
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