Don Breckenridge, Jr.

Partner and Co-founder, Marketing by Numbers · 1 appearance on the record.

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Don Breckenridge, Jr. is the co-founder and former CEO of Hatchbuck, an all-in-one CRM and marketing automation platform for small businesses. Prior to Hatchbuck, he co-founded the recruitment software company Sendouts, and later launched Marketing by Numbers.

11statements → 5claims → 1claims resolved → 4.09/5average certainty → 1.27/5average debate potential → 3said about them ↓

0 supported 0 partly supported 1 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Don argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
HubSpot achieved 0% net revenue churn around 2015
“I know that HubSpot recently, I think in the past year hit zero percent revenue churn.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:55 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Don Breckenridge, Jr. on measured tape to publish a rate. This says nothing about how they speak.

Everything Don Breckenridge, Jr. said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Average SMB SaaS monthly churn is between 3% and 7%
“In the SMB space, you'll see an average of three to seven percent.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:30 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Disclosure
Hatchbuck CEO would instantly reject a $10M buyout offer from EIG
“No way.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:28 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Insight
SaaS startups should pivot to scale acquisition at $1M to $2M ARR
“With these SaaS companies, you spend several years building the foundation, building the product, building the team, building everything. And then once you get to say one, two million dollars of M of AR, then you, then the goal is to grow and scale the busines…”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:34 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Assertion Not checkable as stated
Hatchbuck ARPU is just under $200 per month
“It's just under 200 dollars a month.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 3:57 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Disclosure
Hatchbuck serves over 1,100 customers and 4,000 total users
“We've got over 4000, somewhere between 4045 hundred users on the system. And somewhere between the, probably about 1112 hundred customers on the system.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 6:04 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Disclosure
Hatchbuck has raised over $5M in capital
“And then we've raised over five million since.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 7:08 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Assertion Not checkable as stated
Hatchbuck generated just under $2M in 2015 revenue
“2015 just under two million.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 8:32 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Disclosure
Hatchbuck surpasses $2.5M in ARR
“We're about two and a half or over two and a half million of ARR.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 9:00 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Assertion Not checkable as stated
Hatchbuck maintains approximately 3% monthly customer churn
“We're around a three percent of churn”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:14 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Assertion Contradicted
HubSpot achieved 0% net revenue churn around 2015
“I know that HubSpot recently, I think in the past year hit zero percent revenue churn.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:55 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Disclosure
Hatchbuck relies entirely on inbound marketing with zero outbound sales
“So we have, we're fully inbound marketing. We don't do any outbound.”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 13:00 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

The other half of the tape: Don Breckenridge, Jr.'s own voice is left out of every number here. Other people bring the name up 3 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 3

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Oct 16, 2016 9m
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