Assertion Contradicted AI assessment confidence: 92% certainty 3/5 debate potential 1/5

HubSpot achieved 0% net revenue churn around 2015

Don Breckenridge, Jr. · EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge · Oct 16, 2016 · at 11:55

Don Breckenridge, Jr., CEO of Hatchbuck, discusses SaaS upgrade paths and net revenue retention milestones achieved by HubSpot.

0:00 / 0:04exact quote · 4.6s

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“I know that HubSpot recently, I think in the past year hit zero percent revenue churn.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

HubSpot reached 0% net revenue churn around 2015 or 2016.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

HubSpot did not achieve 0% net revenue churn (or 100%+ net revenue retention) in 2015 or 2016. HubSpot reported subscription dollar retention rates of 82.9% in 2013 and 88.6% in mid-2014 during its IPO filings, and did not cross the 100% net retention threshold (0% net churn) during fiscal 2015 or 2016. HubSpot's first public confirmation of crossing 100% net revenue retention occurred on February 13, 2018, during the Q4 and full-year 2017 earnings call, when then-CFO John Kinzer confirmed full-year 2017 net subscription dollar retention finished slightly above 100%.

HubSpot's Form 10-K filings for FY 2015 and FY 2016 did not report reaching 100%+ net retention or 0% net revenue churn.
On the Q4 2017 earnings call (February 13, 2018), then-CFO John Kinzer confirmed that HubSpot exceeded 100% net retention for the first time in Q4 2017 and full-year 2017.
Public SEC filings, transcripts, and shareholder communications from October 2015 through October 2016 contain no statements confirming 0% net revenue churn.

Checked against

[1] sec.gov [2] businessinsider.com [3] sec.gov [4] sec.gov [5] sec.gov [6] sec.gov [7] alphaspread.com [8] bullfincher.io

"HubSpot" "Customer Dollar Retention" "2015" OR "2016" 10-K site:sec.gov/Archives/edgar/data/1404655 "revenue retention" OR "dollar retention" OR "net revenue churn" OR "net revenue" "2015" "dollar retention" "HubSpot" "2015" OR "2016" "Kinzer" OR "Halligan" site:sec.gov/Archives/edgar/data/1404655 "Subscription Dollar Retention Rate was" OR "Subscription Dollar Retention Rate of" OR "Subscription Dollar Retention Rate for" "Subscription Dollar Retention Rate" "HubSpot" "2015" OR "2016" "%" site:sec.gov/Archives/edgar/data/1404655 "retention" "10-K" "2015" site:sec.gov/Archives/edgar/data/1404655 "retention rate" "2016" "subscription dollar retention" "HubSpot" "above 100%" OR "100%" 2015 OR 2016 OR 2017 HubSpot net revenue retention Analyst Day 2015 OR 2016 "HubSpot" "revenue retention" 2015 OR 2016 transcript "earnings" OR "Analyst Day" "HubSpot" "net revenue churn" OR "net revenue retention" OR "net dollar retention" 2015 OR 2016

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

HubSpot revenue churn

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More from Don Breckenridge, Jr.

Assertion Not checkable as stated

Average SMB SaaS monthly churn is between 3% and 7%

“In the SMB space, you'll see an average of three to seven percent.”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 11:30 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

Disclosure

Hatchbuck CEO would instantly reject a $10M buyout offer from EIG

“No way.”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:28 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

Insight

SaaS startups should pivot to scale acquisition at $1M to $2M ARR

“With these SaaS companies, you spend several years building the foundation, building the product, building the team, building everything. And then once you get to say one, two million dollars of M of AR, then you, then the goal is to grow and scale the busines…”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:34 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

Assertion Not checkable as stated

Hatchbuck ARPU is just under $200 per month

“It's just under 200 dollars a month.”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 3:57 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

Disclosure

Hatchbuck serves over 1,100 customers and 4,000 total users

“We've got over 4000, somewhere between 4045 hundred users on the system. And somewhere between the, probably about 1112 hundred customers on the system.”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 6:04 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

Disclosure

Hatchbuck has raised over $5M in capital

“And then we've raised over five million since.”

Don Breckenridge, Jr. Oct 16, 2016 ▶ 7:08 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge

HubSpot achieved 0% net revenue churn around 2015

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