SaaS startups should pivot to scale acquisition at $1M to $2M ARR
Don Breckenridge, Jr. · EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge · Oct 16, 2016 · at 16:34
Don Breckenridge, Jr., CEO of Hatchbuck, shares his mental model on early-stage SaaS development stages and when to focus on growth.
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“With these SaaS companies, you spend several years building the foundation, building the product, building the team, building everything. And then once you get to say one, two million dollars of M of AR, then you, then the goal is to grow and scale the business. Cause then all you have to focus, I mean, you have to focus on everything, improving everything, but you can put a lot more focus into customer acquisition.”
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