SaaS companies

42 statements across 36 episodes · 11 bullish · 10 bearish · 30 people on the record · first statement Oct 16, 2016 by Don Breckenridge, Jr. · across every show →

Everything said about SaaS companies, oldest first

Oct 16, 2016
Insight
SaaS startups should pivot to scale acquisition at $1M to $2M ARR
“With these SaaS companies, you spend several years building the foundation, building the product, building the team, building everything. And then once you get to say one, two million dollars of M of AR, then you, then the goal is to grow and scale the busines…”
Don Breckenridge, Jr. Oct 16, 2016 ▶ 16:34 EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge
Dec 20, 2016 neutral
Insight
Lorang: SaaS companies growing over 100% YoY command 8-12x revenue multiples
“So you get basically somewhere in the eight to 12 X multiplier effect on your revenues on your forward looking revenues on a pre money basis.”
Bart Lorang Dec 20, 2016 ▶ 15:26 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Feb 25, 2017 neutral
Insight
Heddleston: SaaS businesses should target under 1% monthly churn
“One percent monthly is kind of a general target for companies to aim for. If it's much above that, then that's pretty worrying.”
Russ Heddleston Feb 25, 2017 ▶ 19:30 EP 581: DocSend $11M Raised, 2800+ Company Customers, 10,000+ Seats Because Links > Attachments For Docs with CEO Russ Heddleston
Oct 24, 2017 positive
Insight
Blair: SaaS companies are adding professional services to maximize software value
“I think a lot of SaaS companies are starting to go that way, because that's really how you get, like, the most out of the software, because, you know, you're working with people that know it the best and can get you the results that you're really looking for o…”
Ian Blair Oct 24, 2017 ▶ 8:54 822: SaaS: 25 Years Old and $250k+ in MRR, Here's Trick to Starting With No Developers
Apr 22, 2018
Insight
Welde: Great SaaS companies achieve CAC payback within one year
“I think great SaaS companies, great, great SaaS companies are paying something back inside of a year. You know, acceptable SaaS companies are paying something back inside of between two to three years.”
Jack Welde Apr 22, 2018 ▶ 14:02 1002 How He Makes $10m+ Speaking Every Language on Earth
Jun 29, 2018 neutral
Assertion Not checkable as stated
Brown: Fewer Than 30% of SaaS Companies Are Profitable
“It's probably less than 30%. Of your SaaS companies out there are actually showing a profit.”
Mike Brown Jun 29, 2018 ▶ 13:50 1070 Navy Vet Makes Loads Via Lifetime Fitness, Now Digital Asset Management
Jan 24, 2019 negative
Insight
Latka: Content sites suffer far worse churn than software SaaS
“Anytime someone launches a content site or membership site, the hardest thing is churn is through the roof, especially to real SaaS companies that are software based.”
Nathan Latka Jan 24, 2019 ▶ 5:29 1279 He Does $6m in Event Revenue Annually, now SaaS
May 29, 2019 neutral
Insight
Many 40-person SaaS startups lack marketing teams due to engineering focus
“A lot of SaaS companies, you know, even if they get to like 35 or 40 people, they, they've been focusing so much on like engineering product that sort of thing that they don't even have a marketing team in place and their founder probably isn't a marketer eith…”
John Doherty May 29, 2019 ▶ 11:26 1404 He was fired then went all in, now $30k/mo
Jun 16, 2019
Insight
Latka: Expansion revenue rarely hits 30% of growth before $5M ARR
“I mean, that's actually concerning how much revenue you typically don't see expansion revenue making up 30% of a company's growth until years Maybe three or four when they're in the five or ten million dollar AR rate.”
Nathan Latka Jun 16, 2019 ▶ 10:06 1422 How He Drove $300k Expansion on $1m ARR Cohort in 12 Months
Jun 16, 2019
Assertion Not checkable as stated
Vandenberg: Fast-growing SaaS companies raise at 20x run rate
“I see that fast growing SaaS companies Raise at 20 times the current run rate.”
Nicolas Vandenberghe Jun 16, 2019 ▶ 17:13 1422 How He Drove $300k Expansion on $1m ARR Cohort in 12 Months
Sep 6, 2019 neutral
Insight
Medina: Healthy SaaS gross margins should range between 65% and 80%
“Most SaaS companies will have roughly, like, assuming there's nothing weird, right? Like, you don't have a big component of, like, professional services, et cetera. Like, assuming all that, your good, healthy SaaS company should be running margins in the, and …”
Manny Medina Sep 6, 2019 ▶ 10:20 1504 Outreach Breaks $10m in New Bookings Per Quarter, Targeting $17m by Q4 2019
Sep 20, 2019
Insight
Hall: SaaS companies often plateau after $10M to $20M revenue
“I think SaaS companies sort of after 10, twenty million quite often it plateaus a little bit and because there's maybe not that, that huge total addressable market. So they start sort of slowing down a little bit.”
Chris Hall Sep 20, 2019 ▶ 13:44 1518 Bynder Hits $48m ARR, Another Acquisition On The Way?
Oct 5, 2019 positive
Disclosure
Helgeson: GreenRope avoids buying out resellers to maintain sustainable growth
“We don't want to buy out that channel because we want them to continue to grow their business running on our technology. And that's, it's sort of a fundamental difference between the way a lot of SAS companies work, where they think in terms of how can I grow …”
Lars Helgeson Oct 5, 2019 ▶ 7:12 1533 How Greenrope CRM Bootstrapped to $2.7M in ARR
Oct 18, 2019 negative
Insight
Many SaaS Companies Fail by Having an Allergy to Service
“I think the failure of a lot of SAS companies is to have an allergy to service. I think that you know, at the end of the day, being able to help your customers, not just use the product, but make good decisions when they're using the product is extremely impor…”
Dave Bell Oct 18, 2019 ▶ 9:12 1546 $4.8M ARR, Bootstrapped, Major Media Brands and Games Use This To Optimzie App Store Apps
Apr 3, 2020
Disclosure
Nathan Latka discloses investing substantial debt capital into SaaS companies
“Part of what I've done over the past two years, I don't obviously talk about this a ton publicly, but I've invested a lot of money via debt into SaaS companies.”
Nathan Latka Apr 3, 2020 ▶ 18:42 1714 Do This Today: How Much You Get $349b PPP Stimulus for SaaS Founders
Jun 16, 2020 positive
Insight
Latka: Largest SaaS firms typically start as agencies before transitioning to software
“The largest SaaS companies today, they usually start as some form of agency and they slowly morph into a more predictable software oriented solution.”
Nathan Latka Jun 16, 2020 ▶ 8:52 From $22m Diamond Candles to $30k MRR Support SaaS
Sep 5, 2020 positive
Insight
Gomez: Most SaaS founders underutilize M&A as a growth strategy
“I think acquisitions are a tool that most entrepreneurs in SaaS companies do not leverage often. I believe there's if you find the right strategic partner, you should pursue that.”
Diego Gomez Sep 5, 2020 ▶ 17:08 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content
Sep 6, 2020 positive
Insight
Latka: Successful SaaS startups often emerge from agencies with built-in demand
“Very successful SaaS companies come out of agencies, because you already know the problem, and you already have a built-in customer base.”
Nathan Latka Sep 6, 2020 ▶ 15:19 Visably Helps You Manage Search Exposure, $700k Raised, Pre-Revenue, Launch Soon
Mar 10, 2021 bearish
Prediction Not checkable as stated
Murphy: Many SaaS companies trading at 60x ARR will disappoint investors
“Also true that a lot of these companies won't live up to it, and it'll take a year or two before people realize, hey, you know, they're nowhere close to being worth what we thought.”
Steve Murphy Mar 10, 2021 ▶ 11:51 Epicor Targets $1b Run Rate, 50% Pure SaaS. $300m SaaS ARR Today.
May 31, 2021 positive
Opinion
Latka: The most successful SaaS companies start as agencies
“The most successful SaaS companies start as agencies.”
Nathan Latka May 31, 2021 ▶ 5:34 SEO Tool Hits $1m Revenue, 90% yoy Growth, Doing $5m Seed Round Now?
Jun 10, 2021
Assertion Not checkable as stated
Chen: Most top-tier Testimonial.to customers are SaaS companies
“Most of my big customers for testimonial, if they sign up the ultimate plan, the most expensive plan are from SaaS companies.”
Daman Chen Jun 10, 2021 ▶ 7:37 Quit $200k Job for $4k MRR Side Project, Can he Hit $100k by December?
Aug 29, 2021 negative
Assertion Supported
Latka: Many SaaS Companies Running AppSumo Deals Go Out of Business
“There's many SaaS companies, by the way, that have done AppSumo deals That have gone out of business.”
Nathan Latka Aug 29, 2021 ▶ 13:20 Webboss Raised $500k on $1m Vlauation in 2015. Where are they now?
Aug 30, 2021 bearish
Opinion
Britton: SaaS companies selling to other SaaS are a house of cards
“I think a big house of cards in SaaS right now is SaaS companies who have a customer base that is other SaaS companies.”
Matt Britton Aug 30, 2021 ▶ 10:55 CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
Nov 5, 2021 positive
Insight
Mehrguth: Software companies can essentially pay review sites to rank number one
“What review sites let you do and what most people don't realize is you can essentially pay to be number one.”
Garrett Mehrguth Nov 5, 2021 ▶ 6:10 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
Feb 26, 2022 neutral
Disclosure
Bargetti: Fatura Simples focuses on clinics over SaaS companies
“We are focusing on clinics and the tangent, like the similar kinds of operations, because you see SaaS companies don't, we don't have, we don't really have Differential. A competitive differential.”
Felipe Bargetti Feb 26, 2022 ▶ 4:48 Payment Processor in Brazil Hits $27k in MRR and $72m GMV Run Rate
Nov 7, 2022 neutral
Insight
Doherty: SaaS sites should offer one single conversion entry point
“Choose one conversion event. Have one way for them to start. You can then route them in different ways based off of what they do, but choose one way to start. Don't make them choose between a free demo, a free trial you know, whatever else”
John Doherty Nov 7, 2022 ▶ 22:27 How I Generated $250M In Leads As A One Person Marketing Team
Apr 27, 2023 negative
Insight
Golden: Inconsistent SaaS Pricing Destroys Trust Among Luxury Brand Founders
“Essentially, if we priced too low, we would never build a raise or increase our prices with our customers. If we were inconsistent, we would lose all of our relation, like, our customers' relationship and our integrity with them, because unlike a lot of busine…”
Casey Golden Apr 27, 2023 ▶ 4:17 How to upsell discounted customers to generate 10x more in MRR
May 23, 2023 positive
Insight
Paddle Recommends SaaS Companies Change Prices Once a Quarter
“We recommend you change your prices once a quarter.”
Tripp Brockway May 23, 2023 ▶ 11:02 Learnings from 35.7K SaaS companies to help make you recession proof
May 23, 2023
Assertion Not checkable as stated
Product Add-Ons Increase SaaS Customer Lifetime Value by 18% to 54%
“But companies that do this well have 18 to 54% higher lifetime value when they have at least one add-on.”
Tripp Brockway May 23, 2023 ▶ 7:25 Learnings from 35.7K SaaS companies to help make you recession proof
May 23, 2023
Assertion Not checkable as stated
Top SaaS Companies Generate 20%+ Revenue from Existing Customers
“What we see when we look at this across the 40,000 companies in our portfolio is that the highest performing ones, 20% of their revenue or more is from their existing customer base. Unfortunately, most the vast majority have zero or negative.”
Tripp Brockway May 23, 2023 ▶ 6:27 Learnings from 35.7K SaaS companies to help make you recession proof
May 23, 2023 negative
Assertion Not checkable as stated
SaaS Companies Lose Up to 15% of Revenue to Payment Failures
“We look at this all the time with our customers, and we'll see folks missing out, both on the initial attempted payment, and then on subsequent attempted payments. Yeah, upwards of, like, 10% of their revenue, 15% of their revenue.”
Tripp Brockway May 23, 2023 ▶ 17:42 Learnings from 35.7K SaaS companies to help make you recession proof
Jun 19, 2023 neutral
Assertion Supported
Rike: Median SaaS Blended CAC Ratio Was $1.33 in 2022
“In twenty-twenty-two, companies were investing about a dollar 33 of sales and marketing expense fully loaded, that means comp, benefits, everything, to get one dollar of new or expansion arr.”
Ray Rike Jun 19, 2023 ▶ 10:25 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
Jun 19, 2023 neutral
Assertion Contradicted
Rike: Median New Customer CAC Ratio Is $1.58
“New looks at how much sales and marketing expense did I invest to pursue new customer logos and ARR from those new customers. So you see it's much higher. It's a dollar 58. Because it's harder to grow ARR from new customers.”
Ray Rike Jun 19, 2023 ▶ 11:42 Top 5 SaaS Performance & Revenue Efficiency Metrics that Matter in 2023
Jun 22, 2023 negative
Opinion
Codrington: Most SaaS startups overspend on CAC with paybacks over 12 months
“I think where most companies are then overspending is on the customer acquisition side of things. Until they can get that, you know, you think about the customer acquisition payback period, I think for a lot of companies, it's sort of north of 12 months.”
Rory Codrington Jun 22, 2023 ▶ 9:41 How we pivoted our customer experience map to hit 80% Gross Margin
Jun 28, 2023 negative
Opinion
Callens: Most SaaS companies fail at delivering client-facing analytics
“Although that there are great examples out there, on average, most SaaS companies fail in doing client-facing analytics well.”
Karel Callens Jun 28, 2023 ▶ 6:35 The 5 levels of great customer analytics experience
Jun 28, 2023 positive
Insight
Callens: Customer analytics means empowering end users, not tracking behavior
“When we're talking about customer analytics experience or client-facing analytics, I'm talking about you as SaaS companies offering the data to your end users so that they can make better decisions. It's not about analyzing your customer's behavior. No, it's a…”
Karel Callens Jun 28, 2023 ▶ 1:58 The 5 levels of great customer analytics experience
Dec 28, 2023 bearish
Opinion
Most SaaS companies are a bad fit for venture capital economics
“I don't think that SaaS companies are always a good fit for venture capital. And I'd say a lot more often than not, they're not a good fit for venture capital. There's so many small problems in the world that don't have, aren't, just don't have the explosive g…”
Steve Benson Dec 28, 2023 ▶ 5:20 How to Generate $6m of Revenue and keep 100% Equity with BadgerMaps CEO
Mar 14, 2024 positive
Assertion Not checkable as stated
Douglas: LCP Tracker maintains 3.6% employee churn versus 14% SaaS average
“We have a 3.6% churn rate. The average SAS company is 14%.”
Mark Douglas Mar 14, 2024 ▶ 16:48 Do these 9 things to ensure your way to $50 Million ARR
Apr 18, 2024
Insight
Software startups rarely need more than 1x ARR in equity capital
“Unless you're building a rocket ship company, or a hardware company, or a defense manufacturing company, you don't need more than one extra ARR in, in equity capital in order to scale. And certainly not before you figure out what your unit economics are.”
Ryan Allis Apr 18, 2024 ▶ 4:36 27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?
May 30, 2024 neutral
Opinion
Moore: The Recent SaaS Downturn Mirrored the RJMetrics GTM Breakdown
“So, we get in this world where it goes from, like, too good to be true to too hard to handle, and that reminded me of, you know, twenty-twenty-one to twenty-twenty-three for most of these companies, right? Forget about raising cash. A lot of these strategies t…”
Bob Moore May 30, 2024 ▶ 11:49 How to Sell your Company for $60m (from a Founder who did it)
Dec 24, 2024 positive
Insight
Jain: An 80/20 SaaS-to-services ratio significantly increases customer stickiness
“Now, as SaaS companies, most SaaS companies are told Not to get into services. But the services layer actually can add a lot of stickiness. So think of it as 80% SaaS, 20% services. That thin layer, I think, can make accounts much more stickier, especially whe…”
Rajesh Jain Dec 24, 2024 ▶ 8:04 Private, Bootstrapped, & Profitable: How Rajesh Jain Scaled to Over $100M As a Solo Founder
Feb 4, 2025
Insight
Giffis: SaaS companies should never gate features that drive product stickiness
“So don't gate the thing, I know in your head you're like, well that creates a lot of value. Yeah, sure it does. But build value on top of the value that customers are going to get from you. Right? So don't gate the thing that's going to make you sticky, that's…”
Scott Giffis Feb 4, 2025 ▶ 8:04 Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b
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