Assertion Not checkable as stated
Mehrguth: 50% of LinkedIn Industry Targeting Data Is Inaccurate
“So like 99.9% of people who advertise on LinkedIn use the industries to target. You know, I'm talking about when you're running a LinkedIn ad and it's like industry computer software. What I found is 50% of that data is incorrect. And so most of our clients co…”
Insight
Mehrguth: Passing LinkedIn gated-content leads to SDRs fails
“Like you download an asset and then you try to send it to an SDR. And the SDR hates your guts because they call them and they've never read the asset before and the timing's not right.”
Insight
Mehrguth: Software companies can essentially pay review sites to rank number one
“What review sites let you do and what most people don't realize is you can essentially pay to be number one.”
Insight
Mehrguth: SaaS marketing should target champions over C-suite decision-makers
“The biggest problem in SAS is they all think the C level and the V level is how you market digitally. And it's actually not true. I have a saying that I believe the champion is more important than the decision maker.”
Insight
Mehrguth: Agency Revenue Is Uncorrelated With Client Results
“The money you make as an agency is indifferent from the results you drive for clients. And they're usually not correlated because the quickest way to make money in the agency is you just kill your people. Essentially, you just increase your capacity, but that …”
Insight
Mehrguth: Marketing agencies rarely spend on advertising their own services
“Agencies don't actually spend on advertising, despite that's what they're supposed to be good at.”
Insight
Mehrguth: Google Ads offers search intent but lacks firmographic targeting
“The problem with Google ads is it has intent, but not firm graphics. And so what happens is it's very difficult to scale while controlling your life cycle stages down funnel.”
Insight
Mehrguth: LinkedIn advertising delivers firmographics but lacks buyer intent
“The problem with LinkedIn is it has firmographics, but it doesn't have intent.”
Insight
Mehrguth: LinkedIn conversation ads are 70% cheaper than sponsored content
“We don't ever do a bid for less than five dollars, for example, because it's this valuable real estate, and it's about 70% cheaper than sponsored content.”
Insight
Mehrguth: $100 is the most effective gift card incentive for B2B meetings
“So we've tested millions of dollars of gift cards. The most effective price point is a hundred bucks.”
Insight
Mehrguth: Most SaaS companies fail by spreading small budgets across too many verticals
“Let's just say, honestly, frankly, like 99% of them have too small of a budget for an amount of verticals and personas they're trying to target. It's like the number one plague is killing them.”
Insight
Mehrguth: Relative monthly growth targets outperform rigid quarterly goals
“Most people set goals and quarterly functions and they use absolutes. So we want to get X amount of revenue this quarter. Now, the problem is if you have a bad month to start the quarter, you have to reset and nobody, and then it's like, you're losing. So then…”
