Mehrguth: Relative monthly growth targets outperform rigid quarterly goals
Garrett Mehrguth · Billion Dollar SaaS Founders Rely on This Secret Sales Strategy · Nov 5, 2021 · at 20:33
Garrett Mehrguth, CEO of SaaS marketing agency Directive Consulting, explains his framework for setting internal OKRs to avoid demoralizing quarterly slumps.
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“Most people set goals and quarterly functions and they use absolutes. So we want to get X amount of revenue this quarter. Now, the problem is if you have a bad month to start the quarter, you have to reset and nobody, and then it's like, you're losing. So then you spend the next two months where your culture and the growth and the organization, how your team's approaching it goes down. So what I like to use is relative numbers”
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