Directive Consulting

5 statements across 1 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Nov 5, 2021 by Garrett Mehrguth · said 5 times in 1 episodes since 2021 · across every show →

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2021 5 mentions in 1 episode

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Everything said about Directive Consulting, oldest first

Nov 5, 2021
Insight
Mehrguth: Relative monthly growth targets outperform rigid quarterly goals
“Most people set goals and quarterly functions and they use absolutes. So we want to get X amount of revenue this quarter. Now, the problem is if you have a bad month to start the quarter, you have to reset and nobody, and then it's like, you're losing. So then…”
Garrett Mehrguth Nov 5, 2021 ▶ 20:33 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
Nov 5, 2021 positive
Insight
Mehrguth: $100 is the most effective gift card incentive for B2B meetings
“So we've tested millions of dollars of gift cards. The most effective price point is a hundred bucks.”
Garrett Mehrguth Nov 5, 2021 ▶ 8:24 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
Nov 5, 2021 negative
Insight
Mehrguth: Agency Revenue Is Uncorrelated With Client Results
“The money you make as an agency is indifferent from the results you drive for clients. And they're usually not correlated because the quickest way to make money in the agency is you just kill your people. Essentially, you just increase your capacity, but that …”
Garrett Mehrguth Nov 5, 2021 ▶ 16:15 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
Nov 5, 2021 negative
Assertion Not checkable as stated
Mehrguth: 50% of LinkedIn Industry Targeting Data Is Inaccurate
“So like 99.9% of people who advertise on LinkedIn use the industries to target. You know, I'm talking about when you're running a LinkedIn ad and it's like industry computer software. What I found is 50% of that data is incorrect. And so most of our clients co…”
Garrett Mehrguth Nov 5, 2021 ▶ 14:09 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
Nov 5, 2021 positive
Insight
Mehrguth: LinkedIn conversation ads are 70% cheaper than sponsored content
“We don't ever do a bid for less than five dollars, for example, because it's this valuable real estate, and it's about 70% cheaper than sponsored content.”
Garrett Mehrguth Nov 5, 2021 ▶ 6:52 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
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