Mehrguth: 50% of LinkedIn Industry Targeting Data Is Inaccurate
Garrett Mehrguth · Billion Dollar SaaS Founders Rely on This Secret Sales Strategy · Nov 5, 2021 · at 14:09
Garrett Mehrguth, CEO of B2B performance marketing agency Directive Consulting, explains why SaaS advertisers waste substantial ad spend relying on default LinkedIn targeting filters.
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“So like 99.9% of people who advertise on LinkedIn use the industries to target. You know, I'm talking about when you're running a LinkedIn ad and it's like industry computer software. What I found is 50% of that data is incorrect. And so most of our clients come to us and I would argue almost 50% of their budget is wasted pre-impression.”
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