Garrett Mehrguth, CEO of Directive Consulting, explains how his agency reinvests profits into aggressive sales and marketing compared to competitors.
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“Agencies don't actually spend on advertising, despite that's what they're supposed to be good at.”
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More from Garrett Mehrguth
AssertionNot checkable as stated
Mehrguth: 50% of LinkedIn Industry Targeting Data Is Inaccurate
“So like 99.9% of people who advertise on LinkedIn use the industries to target. You know, I'm talking about when you're running a LinkedIn ad and it's like industry computer software. What I found is 50% of that data is incorrect. And so most of our clients co…”
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Mehrguth: Passing LinkedIn gated-content leads to SDRs fails
“Like you download an asset and then you try to send it to an SDR. And the SDR hates your guts because they call them and they've never read the asset before and the timing's not right.”
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Mehrguth: Software companies can essentially pay review sites to rank number one
“What review sites let you do and what most people don't realize is you can essentially pay to be number one.”
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Mehrguth: SaaS marketing should target champions over C-suite decision-makers
“The biggest problem in SAS is they all think the C level and the V level is how you market digitally. And it's actually not true. I have a saying that I believe the champion is more important than the decision maker.”
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Mehrguth: Agency Revenue Is Uncorrelated With Client Results
“The money you make as an agency is indifferent from the results you drive for clients. And they're usually not correlated because the quickest way to make money in the agency is you just kill your people. Essentially, you just increase your capacity, but that …”
Garrett MehrguthNov 5, 2021▶ 16:15Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
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Mehrguth: Google Ads offers search intent but lacks firmographic targeting
“The problem with Google ads is it has intent, but not firm graphics. And so what happens is it's very difficult to scale while controlling your life cycle stages down funnel.”
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