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advertising

9 statements across 9 episodes · 4 bullish · 1 bearish · 9 people on the record · first statement Aug 20, 2016 by Joe Hyrkin · across every show →

Everything said about advertising, oldest first

Aug 20, 2016 neutral
Assertion Not checkable as stated
Hyrkin: About 90% of Issuu's revenue comes from SaaS subscriptions
“About 90% of our revenue is, is SAS. Advertising makes up a much smaller percentage.”
Joe Hyrkin Aug 20, 2016 ▶ 7:56 EP 392: 3M Publishers Use Issu, 100,000 Have Paid with CEO Joe Hyrkin
Dec 7, 2016 neutral
Assertion Not checkable as stated
Uninstall.io acquires customers with zero advertising spend
“But we don't spend anything on advertising, so the cost that we are actually incurring is the cost that we are, that, that, that's our run rate.”
Pritesh Vora Dec 7, 2016 ▶ 10:08 EP 501: Track Uninstalls with $325k in Funding, 15 Customers, with CEO Pritesh Vora of Uninstall.io
Jun 11, 2017 bullish
Prediction Not checkable as stated
Ozen: Programmatic technology will take over all advertising media formats
“We think that programmatic is going to take over every other form of advertising.”
Jeremy Ozen Jun 11, 2017 ▶ 10:59 687: Monaco Bored Him, Now Places Ads on DIgital Billboards with VistarMedia CEO Jeremy Ozen
Nov 11, 2017 positive
Insight
Ad industry must shift data usage from media buying to creative
“And I think the, we're at this point where we have to remake the whole process of how advertising is created to be able to take advantage of data, not for the buying of media, Which programmatic has sort of already accomplished, but for the purpose of driving,…”
John Nardone Nov 11, 2017 ▶ 6:02 840: Ad Tech: $400m from Apple? Deal! FlashTalking Doing 15-40b Impressions/month
Apr 10, 2018
Assertion Not checkable as stated
Ha: Advertising makes up 80% of Disqus revenue
“So advertising and software are two businesses and advertising makes up 80% of our business.”
Daniel Ha Apr 10, 2018 ▶ 6:25 990 How Commenting App Disqus Makes $20m+ Annually
Aug 1, 2019 positive
Assertion Not checkable as stated
Goodhart: Moat was among the only ad tech firms with recurring annual contracts
“We were actually one of the only companies in sort of focused on the world of advertising that actually priced in that way. So we priced based on an annual contract commitment. We had recurring revenue deals.”
Jonah Goodhart Aug 1, 2019 ▶ 8:29 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
May 23, 2021
Assertion Not checkable as stated
Saric: Plausible has spent zero dollars on marketing since day one
“Our marketing budget has been zero US dollars since day one. We have not spent even one dollar on advertising.”
Marco Saric May 23, 2021 ▶ 11:06 Google Analytics Alternative Adds $23k in MRR in 12 Months, Open sourced!
Nov 5, 2021 negative
Insight
Mehrguth: Marketing agencies rarely spend on advertising their own services
“Agencies don't actually spend on advertising, despite that's what they're supposed to be good at.”
Garrett Mehrguth Nov 5, 2021 ▶ 18:49 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
Apr 30, 2022 positive
Insight
Paid Advertising Campaigns Directly Increase 'Direct' Website Traffic
“When you advertise, your direct traffic increases. So we actually attribute a portion of our direct traffic to our marketing channels.”
Michael Cooney Apr 30, 2022 ▶ 21:09 Bootstrapper killing his VC backed rivals who raised $500m+
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