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Jonah Goodhart

Co-Founder & CEO, Mobian · 1 appearance on the record.

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founderexecutiveinvestor@JonahGoodhart ↗themobian.ai ↗

Jonah Goodhart is a serial adtech entrepreneur who co-founded digital ad measurement platform Moat, which was acquired by Oracle, and was an early investor in Right Media. He currently serves as CEO of Mobian and invests across tech through WGI Group.

11statements → 5claims → 0claims resolved → 4/5average certainty → 1.45/5average debate potential → ≈4.0/5argument clarity, estimated → 4said about them ↓

5 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jonah argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jonah Goodhart on measured tape to publish a rate. This says nothing about how they speak.

Everything Jonah Goodhart said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Goodhart: Net revenue retention masks real customer churn in SaaS businesses
“I wouldn't like that. Cause I think it makes it harder to understand what's fundamentally going on with the business. And so the, all that CEO reports in that case is we're net one 30 or we're net one 40. And what you don't understand is that a piece of the bu…”
Jonah Goodhart Aug 1, 2019 ▶ 9:51 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Assertion Not checkable as stated
Goodhart: Moat was profitable when raising its Series C
“It was an interesting spot for the company because we didn't have to raise. And so we were in, we were profitable, which very few SAS companies turned out to be profitable.”
Jonah Goodhart Aug 1, 2019 ▶ 7:40 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Assertion Not checkable as stated
Goodhart: Moat was among the only ad tech firms with recurring annual contracts
“We were actually one of the only companies in sort of focused on the world of advertising that actually priced in that way. So we priced based on an annual contract commitment. We had recurring revenue deals.”
Jonah Goodhart Aug 1, 2019 ▶ 8:29 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Disclosure
Goodhart: Moat focused solely on new logos and low churn from 2012-2014
“So basically we were really focused actually not on expansion in the beginning, but we were really just for the first, I would say almost two years from 20 12 to 20 14 of just getting new logos. Frankly, we didn't honestly focus on expansion. It was something …”
Jonah Goodhart Aug 1, 2019 ▶ 12:42 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Disclosure
Goodhart: Moat avoided transparent pricing matrices in favor of custom packages
“We didn't put a matrix on our site. We didn't do a transparent pricing. We said, look, we're going to put together each deal is different. Each client is different. Their needs are different. The support level they want is different. The number of users they'r…”
Jonah Goodhart Aug 1, 2019 ▶ 13:44 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Assertion Not checkable as stated
Goodhart: Moat surpassed $50M ARR before its acquisition by Oracle
“500 times a hundred grand ACV would put you north of fifty million bucks in ARR. Was that accurate? Yep.”
Jonah Goodhart Aug 1, 2019 ▶ 17:54 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Disclosure
Goodhart: Moat raised just under $70M in total venture capital
“Yeah, we raised just under seventy million.”
Jonah Goodhart Aug 1, 2019 ▶ 5:09 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Disclosure
Goodhart: Mayfield led Moat's $13M Series B in 2012
“And then 20 12 was when we raised our first institutional round. And so we went out to Mayfield and Mayfield led what ended up being about a thirteen million dollar what we call the series B.”
Jonah Goodhart Aug 1, 2019 ▶ 6:11 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Disclosure
Goodhart: Insight invested $50M in Moat's 2015 Series C
“The last round that we raised was Insight Venture Partners. So that was in 2015 Insight put in fifty million dollars. And that was our Series C.”
Jonah Goodhart Aug 1, 2019 ▶ 7:14 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Assertion Not checkable as stated
Goodhart: Moat reached 500 to 700 customers pre-acquisition
“It was in the, it was certainly in the 500 plus customer range five, six, 700, something in that sort of order of magnitude.”
Jonah Goodhart Aug 1, 2019 ▶ 16:33 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"
Assertion Not checkable as stated
Goodhart: Colonize generated $20M profit on $30M revenue in year two
“Our first full year of business of Colonize, totally different company, we did fifteen million in revenue and ten million in profit. Our second year of business, we did thirty million in revenue, twenty million in profit.”
Jonah Goodhart Aug 1, 2019 ▶ 20:28 1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M"

The other half of the tape: Jonah Goodhart's own voice is left out of every number here. Other people bring the name up 4 times in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Andrew Pitts 4

Every mention by year

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0112017episodes it came up in
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2017 4 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
1468 How Moat Picked $100k ACV, Grew to $50M+ ARR, Exited to Oracle for "$850M" Aug 1, 2019 19m
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