The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Goodhart: Net revenue retention masks real customer churn in SaaS businesses
“I wouldn't like that. Cause I think it makes it harder to understand what's fundamentally going on with the business. And so the, all that CEO reports in that case is we're net one 30 or we're net one 40. And what you don't understand is that a piece of the bu…”
Goodhart: Moat was profitable when raising its Series C
“It was an interesting spot for the company because we didn't have to raise. And so we were in, we were profitable, which very few SAS companies turned out to be profitable.”
Goodhart: Moat was among the only ad tech firms with recurring annual contracts
“We were actually one of the only companies in sort of focused on the world of advertising that actually priced in that way. So we priced based on an annual contract commitment. We had recurring revenue deals.”
Goodhart: Moat focused solely on new logos and low churn from 2012-2014
“So basically we were really focused actually not on expansion in the beginning, but we were really just for the first, I would say almost two years from 20 12 to 20 14 of just getting new logos. Frankly, we didn't honestly focus on expansion. It was something …”
Goodhart: Moat avoided transparent pricing matrices in favor of custom packages
“We didn't put a matrix on our site. We didn't do a transparent pricing. We said, look, we're going to put together each deal is different. Each client is different. Their needs are different. The support level they want is different. The number of users they'r…”
Goodhart: Moat surpassed $50M ARR before its acquisition by Oracle
“500 times a hundred grand ACV would put you north of fifty million bucks in ARR. Was that accurate? Yep.”
Goodhart: Moat raised just under $70M in total venture capital
“Yeah, we raised just under seventy million.”
Goodhart: Mayfield led Moat's $13M Series B in 2012
“And then 20 12 was when we raised our first institutional round. And so we went out to Mayfield and Mayfield led what ended up being about a thirteen million dollar what we call the series B.”
Goodhart: Insight invested $50M in Moat's 2015 Series C
“The last round that we raised was Insight Venture Partners. So that was in 2015 Insight put in fifty million dollars. And that was our Series C.”