Insight
Saric: Open source is essential for privacy-first software to build trust
“I think open source and privacy first, they kind of go together hand in hand. I think if you want to be able to be transparent and trustworthy, you gotta show what you're doing, and kind of, you cannot be, like, Google, our biggest competitor, Google Analytics…”
Insight
Saric: Startups make a big mistake hiding their incumbent competitors
“I feel that that's one of the biggest mistakes startups do, because they kind of try to hide the fact that this big company exists, you know, while all of their potential customers know that there is this company that exists. So why not help your potential cus…”
Insight
Saric: Product analytics tools charge significantly more per pageview than web analytics
“I think in general, web analytics are a bit more affordable than, say, product analytics, so even when people come from something like a mixed panel and things like that, they're kind of like, They feel, feel comfortable in this kind of price range because, yo…”
Assertion Supported
Saric: Plausible grew MRR from $400 to $23,300 in one year
“I think we were, MRR was about 400 or something when I joined. So April last year, about 400.
Nathan Latka: And now we're about.
Nathan Latka: 400 dollars per month?
Marco Saric: MRR, yes.
Nathan Latka: In total MRR? Total, 400.
Nathan Latka: Yeah.
Marco Saric…”
Disclosure
Saric: Plausible will not hire short-term because onboarding slows growth
“I don't think there's a need short term, at least to hire anyone. It might even slow us down, you know, obviously be training and so on.”
Disclosure
Saric: Plausible rejects VCs daily with no plans to raise capital
“We're saying no, pretty much daily to all these VCs and there's no current plan to raise any”
Assertion Not checkable as stated
Saric: Plausible's largest customer pays around $600 monthly for 150M views
“It's actually, that's the 150,000,001, but what are they paying per month? I think it's somewhere around 600 per month, something like that, but don't, could be somewhere, somewhere there. I'm not a hundred percent sure.”
Assertion Supported
Saric: Plausible Analytics publishes live website analytics publicly
“You can actually go to plausible.io and you can like hit our website and there's like a button that says live demo and that's where you can see our own stats.”
Assertion Supported
Saric: Plausible has 3,300 paying subscribers and 1,000 monthly trial signups
“We're about 3300 subscribers.
Nathan Latka: Those are paying customers.
Marco Saric: Exactly.
Marco Saric: And we get about, I mean, yesterday we got something like 50 trials.
Marco Saric: We get about 1000 some of your trials per month.
Marco Saric: And then,…”
Assertion Not publicly verifiable
Saric: 80% of Plausible customers are on tiers under 100k pageviews
“Last time I checked, about 80% of customers are on the lower two tiers, so up to a 100,000 page views, which kind of makes sense, I mean, it's not easy to You get a website with more than a 100,000 pages. So about 80% of customers are there in those first two …”
Assertion Not checkable as stated
Saric: Plausible has spent zero dollars on marketing since day one
“Our marketing budget has been zero US dollars since day one. We have not spent even one dollar on advertising.”
Assertion Not checkable as stated
Saric: Plausible's monthly churn rate is about 2%
“I think it's about two percent.”
Assertion Not checkable as stated
Saric: Plausible's expansion MRR consistently offsets its monthly churn
“We're using Puddle, and now I'm in the dashboard, and I can see last month, we got expansion of expansion of RR of 400, and churn 400, so that was very even. This month, expansion of RR of 300, and churn of 100. So it's like, and then the previous month, which…”
Disclosure
Saric: Plausible equity is split 51-49 with his technical co-founder
“51, 49, 51 for him, I think there was some legal reason there was somebody needed to have a tiny, tiny majority, but yeah, that's it felt kind of like a fair thing.”
