Marco Saric explains why Plausible Analytics chose to build an open-source product in contrast to Google Analytics.
Insight
Saric: Startups make a big mistake hiding their incumbent competitors
“I feel that that's one of the biggest mistakes startups do, because they kind of try to hide the fact that this big company exists, you know, while all of their potential customers know that there is this company that exists. So why not help your potential cus…”
Insight
Saric: Product analytics tools charge significantly more per pageview than web analytics
“I think in general, web analytics are a bit more affordable than, say, product analytics, so even when people come from something like a mixed panel and things like that, they're kind of like, They feel, feel comfortable in this kind of price range because, yo…”
Assertion Supported
Saric: Plausible grew MRR from $400 to $23,300 in one year
“I think we were, MRR was about 400 or something when I joined. So April last year, about 400.
Nathan Latka: And now we're about.
Nathan Latka: 400 dollars per month?
Marco Saric: MRR, yes.
Nathan Latka: In total MRR? Total, 400.
Nathan Latka: Yeah.
Marco Saric…”
Disclosure
Saric: Plausible will not hire short-term because onboarding slows growth
“I don't think there's a need short term, at least to hire anyone. It might even slow us down, you know, obviously be training and so on.”
Disclosure
Saric: Plausible rejects VCs daily with no plans to raise capital
“We're saying no, pretty much daily to all these VCs and there's no current plan to raise any”
Assertion Not checkable as stated
Saric: Plausible's largest customer pays around $600 monthly for 150M views
“It's actually, that's the 150,000,001, but what are they paying per month? I think it's somewhere around 600 per month, something like that, but don't, could be somewhere, somewhere there. I'm not a hundred percent sure.”