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Ray Rike presents SaaS efficiency benchmark data comparing new customer acquisition costs versus expansion ARR.
0:00 / 0:17exact quote · 17.4s
720p mp4 · rendered on demand · StarZero watermark
“New looks at how much sales and marketing expense did I invest to pursue new customer logos and ARR from those new customers. So you see it's much higher. It's a dollar 58. Because it's harder to grow ARR from new customers.”
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