Insight
Hall: 16-month CAC payback is acceptable at 100% growth
“If you're growing at this rate, if you're still sort of around a hundred percent growth rate I think a 16 month payback period isn't too bad.”
Insight
Hall: Burning more cash yields diminishing returns on growth percentage
“The more you start burning, it's really difficult to add a couple more percent. So it starts costing more.”
Insight
Hall: SaaS companies often plateau after $10M to $20M revenue
“I think SaaS companies sort of after 10, twenty million quite often it plateaus a little bit and because there's maybe not that, that huge total addressable market. So they start sort of slowing down a little bit.”
Disclosure
Bynder Shifts from Seat-Based to Usage-Based Pricing Model
“We used to be seat based with a model module pricing. So basically for the enterprise will, the more modules they buy, the more they're paying on a fixed rate. And then on top of that, there's a seat based price. But it's difficult to do that. And so we're sor…”
Disclosure
Hall: Bynder passed $20M ARR this year
“So we passed the twenty million as well this year. So we're a little over that.”
Assertion Not checkable as stated
Hall: Bynder's CAC payback period is around 16 to 18 months
“We are higher than that. But that's trending down again. It's, there's differences. We tend to look at also just a sort of a rolling average in that as well, because there's going to be peak months that is slightly out of whack. But yeah, it's around around 16…”
Assertion Supported
Hall: Bynder Acquired Webdam as Carve-Out from Shutterstock
“So we have due to the acquisition of Webdam a shutterstock company that was a carve out from them.”
Assertion Supported
Hall: Bynder has around 1,600 combined customers
“I think we're at around, what is it? Let me think. This is combined. 1600.”
Assertion Not checkable as stated
Hall: Bynder is trending healthily above the Rule of 40
“If you bring that into consideration and we're trending healthily above the rule of 40, which is basically the growth percentage plus your EBITDA.”
Assertion Not checkable as stated
Hall: Webdam was Bynder's primary competitor in the US
“They were the number one, our number one competitor in the US.”
Disclosure
Bynder used an SVB bridge loan to acquire Webdam and is refinancing
“We worked we worked with SVB for a bridge loan and are now basically refinancing that.”
Assertion Not checkable as stated
Chris Hall: Bynder's Net Revenue Retention Is 103% to 104%
“So we're at a 103, a 104 and net revenue retention.”
Assertion Not checkable as stated
Chris Hall: Bynder Maintains Around 93% Gross Revenue Retention
“Gross and net would be about 93, something like that.”
Assertion Not checkable as stated
Chris Hall: Bynder's CAC Payback Period Is Under 12 Months
“We're trying to trend towards 12 and we're actually under 12 right now”
Disclosure
Hall: Bynder has over 450 paying clients
“We have 450 plus clients right now.”
Disclosure
Hall: Bynder has over 250,000 users in its system
“Over 250,000 users in the, in, in the system.”
Disclosure
Hall: Bynder Bootstrapped Until First Funding Round with Insight
“So we were bootstrapped until then. And last year August, we did our first round of funding with Insight Venture Capital. I'm sorry, Insight Venture.”
Disclosure
Hall: Bynder Raised €20M ($22M USD) in Series A Round
“It was twenty two million. Well, twenty million euros, so about twenty two million dollars.”
Disclosure
Chris Hall retained majority control of Bynder after its Series A
“We're still, they're a minority shareholder, and I still control the majority of the shares.”
Assertion Not checkable as stated
Hall: Bynder Was Cash Flow Neutral When Raising Insight Round
“We were sort of in a good position that we were cashflow neutral when we did the round.”
Assertion Not checkable as stated
Hall: Bynder achieved 111% net dollar retention last year
“Last year was, like, our net dollar retention was, like, a 111%. Yeah, it was a 111.”
Assertion Not checkable as stated
Hall: Bynder's gross revenue retention was 94%
“The gross retention was 94.”
Assertion Not checkable as stated
Bynder's customer contracts start around $30k and scale upwards of $100k
“Well, we have two sets of customers. We have our sort of SMB enterprise SMB enterprise and that's around close to 30 K US dollars a year. And then there's the larger customers that, that are upwards from a hundred up to we're getting close to the million mark.”
Assertion Not checkable as stated
Chris Hall: Bynder enterprise clients average about $5,500 per month
“Well, my enterprise customers is, I think it's about 5500 a month now.”
