Chris Hall, CEO of digital asset management platform Bynder, details the company's pricing tiers and annual contract values across customer segments.
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“Well, we have two sets of customers. We have our sort of SMB enterprise SMB enterprise and that's around close to 30 K US dollars a year. And then there's the larger customers that, that are upwards from a hundred up to we're getting close to the million mark.”
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More from Chris Hall
Insight
Hall: 16-month CAC payback is acceptable at 100% growth
“If you're growing at this rate, if you're still sort of around a hundred percent growth rate I think a 16 month payback period isn't too bad.”
Chris HallFeb 18, 2018▶ 15:53939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
Insight
Hall: Burning more cash yields diminishing returns on growth percentage
“The more you start burning, it's really difficult to add a couple more percent. So it starts costing more.”
Chris HallSep 20, 2019▶ 6:571518 Bynder Hits $48m ARR, Another Acquisition On The Way?
Insight
Hall: SaaS companies often plateau after $10M to $20M revenue
“I think SaaS companies sort of after 10, twenty million quite often it plateaus a little bit and because there's maybe not that, that huge total addressable market. So they start sort of slowing down a little bit.”
Chris HallSep 20, 2019▶ 13:441518 Bynder Hits $48m ARR, Another Acquisition On The Way?
Disclosure
Bynder Shifts from Seat-Based to Usage-Based Pricing Model
“We used to be seat based with a model module pricing. So basically for the enterprise will, the more modules they buy, the more they're paying on a fixed rate. And then on top of that, there's a seat based price. But it's difficult to do that. And so we're sor…”
Chris HallFeb 18, 2018▶ 3:09939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
Disclosure
Hall: Bynder passed $20M ARR this year
“So we passed the twenty million as well this year. So we're a little over that.”
Chris HallFeb 18, 2018▶ 7:14939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
AssertionNot checkable as stated
Hall: Bynder's CAC payback period is around 16 to 18 months
“We are higher than that. But that's trending down again. It's, there's differences. We tend to look at also just a sort of a rolling average in that as well, because there's going to be peak months that is slightly out of whack. But yeah, it's around around 16…”
Chris HallFeb 18, 2018▶ 15:26939 How he Bootstrapped To $15m in ARR Before $20m Round from IVP
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