Bob Moore

Co-Founder & CEO, Crossbeam · 2 appearances on the record.

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founderexecutiveauthorinvestor@robertjmoore ↗LinkedIn ↗robertjmoore.com ↗

Bob Moore is a SaaS entrepreneur who co-founded the partner ecosystem platform Crossbeam, as well as cloud data pipeline Stitch and business intelligence software RJMetrics. He is also the author of the book Ecosystem-Led Growth.

39statements → 18claims → 2claims resolved → 3.95/5average certainty → 1.36/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

1 supported 1 partly supported 0 contradicted 14 not checkable as stated how the 18 claims stand · each chip opens the sources

1 prediction · 17 assertions · 7 opinions · 9 insights · 5 disclosures · every statement was checked. The prediction and assertions are the 18 claims: statements the public record can support or contradict. 4 are resolved, and 14 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Moore: Three Competing BI Companies Raised Over $100M Each
“You've got at least three companies here that raised at least a hundred million dollars to do precisely what we were doing.”
Bob Moore May 30, 2024 ▶ 5:11 How to Sell your Company for $60m (from a Founder who did it)

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bob Moore on measured tape to publish a rate. This says nothing about how they speak.

Everything Bob Moore said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Moore: The TAM for Monolithic BI Platforms Like Domo Collapsed
“We just saw our TAM get completely crushed at RJ Metrics, because on one side, all this money is pouring in to companies that are doing exactly what we are doing, which is making it really, really hard to scale in an economically efficient way, but on the othe…”
Bob Moore May 30, 2024 ▶ 7:44 How to Sell your Company for $60m (from a Founder who did it)
Insight
Moore: APIs Drove Software Buyers From Suites to Interoperable Stacks
“The emergence of, ah, not just the cloud, but also the API economy, the extreme ease with which you can build interoperable products, was basically taking the world into this massive unbundling cycle, where you used to buy this one kind of monolithic solution …”
Bob Moore May 30, 2024 ▶ 7:15 How to Sell your Company for $60m (from a Founder who did it)
Insight
Moore: Slack and Zoom are ecosystem super nodes, not true platforms
“What we're seeing out in the market is that the big success stories, you look at companies like zoom companies like slack, you know, the latest IPO crop in SAS, I would argue that very few of them are like true platforms. What they really are is super nodes in…”
Bob Moore Jun 14, 2020 ▶ 16:51 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Opinion
Moore: Strategic Decisions Cost RJMetrics a $3 Billion Market Opportunity
“How ultimately I think a series of decisions led to us missing out on what was probably a two to three billion dollar market opportunity.”
Bob Moore May 30, 2024 ▶ 1:24 How to Sell your Company for $60m (from a Founder who did it)
Opinion
Moore: The SaaS Sector Is Exiting a 'SaaS-pocalypse' Downturn
“There is a bit of the tail end of a SaaS-pocalypse going on where it has just been significantly more difficult to sell, to generate leads, to convert, to function in a ROI-positive, cash-efficient way than it was 18 months ago, 24 months ago, etc.”
Bob Moore May 30, 2024 ▶ 1:48 How to Sell your Company for $60m (from a Founder who did it)
Opinion
Moore: Domo and Josh James Had Blank-Check Access to VC
“Domo, in particular, on the right was just raising as much money as they wanted at any given time. Josh James, the founder of Omniture founded Domo, and kind of had a blank check from a lot of VC firms.”
Bob Moore May 30, 2024 ▶ 5:16 How to Sell your Company for $60m (from a Founder who did it)
Insight
Moore: BI Market Growth Lagged Behind the Influx of VC
“While the market was blooming, it wasn't blooming as fast as the dollars going into it were, right?”
Bob Moore May 30, 2024 ▶ 5:27 How to Sell your Company for $60m (from a Founder who did it)
Insight
Moore: Founders Underappreciate How Fast Markets Drift Away From Products
“Particularly in the markets that many of us operate in, and AI is a great paradigm to look at around this, the speed with which markets actually are moving as well is really, really underappreciated. So while you are pivoting your way to product market fit, do…”
Bob Moore May 30, 2024 ▶ 8:48 How to Sell your Company for $60m (from a Founder who did it)
Disclosure
Moore: RJMetrics Survived Until the Market Caught Up, Then Lost PMF
“What we really did was not die when we were too early, and be there when the market actually drifted into the window for what we had built, and just as quickly, while we were in a hiring frenzy, and while we were focusing so much on sustaining the demand that …”
Bob Moore May 30, 2024 ▶ 9:38 How to Sell your Company for $60m (from a Founder who did it)
Opinion
Moore: The Recent SaaS Downturn Mirrored the RJMetrics GTM Breakdown
“So, we get in this world where it goes from, like, too good to be true to too hard to handle, and that reminded me of, you know, twenty-twenty-one to twenty-twenty-three for most of these companies, right? Forget about raising cash. A lot of these strategies t…”
Bob Moore May 30, 2024 ▶ 11:49 How to Sell your Company for $60m (from a Founder who did it)
Assertion Not checkable as stated
Moore: Stitch Matched RJMetrics' 8-Year Customer Count in 20 Months
“And in 20 months, we got to as many paying customers as it took us eight years to get at RJ Metrics. With almost no salespeople. It was a PLG, ecosystem-led motion.”
Bob Moore May 30, 2024 ▶ 14:44 How to Sell your Company for $60m (from a Founder who did it)
Disclosure
Moore: Talend Acquired Stitch for $60M With Zero Outside Capital
“So just 20 months in Talend came along. We hadn't raised any outside capital, and they kind of made us an offer we couldn't refuse, and we sold Stitch for sixty million dollars.”
Bob Moore May 30, 2024 ▶ 15:13 How to Sell your Company for $60m (from a Founder who did it)
Assertion Not checkable as stated
Moore: Over 80% of the Bessemer Cloud Index Uses Crossbeam
“I think we've got over 80% of the Bessemer Cloud Index that now uses it.”
Bob Moore May 30, 2024 ▶ 18:11 How to Sell your Company for $60m (from a Founder who did it)
Opinion
Moore: Stack Interoperability Is the Primary Factor for SaaS Buyers
“Their buying decisions are actually governed by what tools Are interoperable with the things they already have in their stack, which is probably the prominent buying determiner at this point for most software products, particularly in SAS.”
Bob Moore May 30, 2024 ▶ 20:12 How to Sell your Company for $60m (from a Founder who did it)
Opinion
Moore: Looker won the BI market hands down with $2.6B sale
“Looker just got bought for two, 2.6 billion. And the consensus was basically like we fucked up. Yeah. They won hands down with that number.”
Bob Moore Jun 14, 2020 ▶ 10:28 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Insight
Moore: Closed SaaS data silos are an antiquated architecture
“RJ was almost like where your data went to die. Like, we pulled data in from all these systems, and we analyzed it, but the outputs of our system didn't really go anywhere. You just kind of came to RJ and consumed what RJ created. In the modern SaaS economy, t…”
Bob Moore Jun 14, 2020 ▶ 11:24 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Insight
Moore: Partner ecosystems are a major new SaaS growth channel
“The maturity of the API economy and all the interoperability of all these SaaS platforms Has created basically a new channel, a new growth channel for SaaS businesses, which is selling through and building market through your partners and all the different com…”
Bob Moore Jun 14, 2020 ▶ 12:00 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Prediction Not checkable as stated
Moore: Crossbeam is pacing to reach $1M ARR in 6 to 9 months
“If we hit our targets, it'll be six ish, nine ish months total will get us from zero to a million. And I think we're based on this quarter, we're pacing toward that.”
Bob Moore Jun 14, 2020 ▶ 14:23 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Assertion Not checkable as stated
Moore: Acquirers demanded RJMetrics' full customer list before term sheets
“This literally happened to me when we were selling RJ to Magento because we had other potential buyers and all the buyers wanted to see our full customer list before they gave us a term sheet.”
Bob Moore Jun 14, 2020 ▶ 15:07 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Insight
Moore: AWS and Salesforce qualify as true platforms
“When I think of platforms, I think of like, you know, Amazon web services. I think Salesforce is a platform because their app store is a true, true there are companies that are entirely existent because the only thing they do is provide technology on top of Sa…”
Bob Moore Jun 14, 2020 ▶ 18:36 RJMetrics Founder $4m+ ARR Explains How They Lost To Looker
Insight
Moore: Software hiring in non-tech hubs signals strong investment targets
“One of the tactics that always worked really well is actually looking at job sites. Like if you look in cities that are not traditional tech cities and just see who's hiring software engineers, it's usually a really good giveaway of who's, Doing well and well …”
Bob Moore Apr 13, 2016 ▶ 9:25 He Hustled in His Attic for 5 Years Before Hitting $1m, Now Over $4.8m Annually with Robert Moore of RJ Metrics EP 233
Assertion Supported
Moore: Three Competing BI Companies Raised Over $100M Each
“You've got at least three companies here that raised at least a hundred million dollars to do precisely what we were doing.”
Bob Moore May 30, 2024 ▶ 5:11 How to Sell your Company for $60m (from a Founder who did it)
Disclosure
Moore: RJMetrics Laid Off GTM Staff After Outbound SDRs Collapsed
“We ended up needing to lay off a bunch of people in our go-to-market team Because we had an SDR team where the economics were just incredible, and it made perfect sense in 20 11 and 20 12. And in 2015, everything just went upside down and underwater. And we re…”
Bob Moore May 30, 2024 ▶ 10:32 How to Sell your Company for $60m (from a Founder who did it)
Assertion Supported
Moore: Selling Stitch for $60M Was a $2.6 Billion Mistake
“Oh, and by the way, my 2.6 billion dollar mistake, which was the headline here, very shortly thereafter, Looker gets acquired by Google for 2.6 billion dollars.”
Bob Moore May 30, 2024 ▶ 15:26 How to Sell your Company for $60m (from a Founder who did it)

Show 15statements(15 left)

The other half of the tape: Bob Moore's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

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Every mention by year

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Appearances (2)

EpisodeDateSpeaking time
RJMetrics Founder $4m+ ARR Explains How They Lost To Looker Jun 14, 2020 13m
He Hustled in His Attic for 5 Years Before Hitting $1m, Now Over $4.8m Annually with Rober Apr 13, 2016 14m

Played on the show (1)

Episodes where a recording of Bob Moore was played rather than Bob taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How to Sell your Company for $60m (from a Founder who did it) May 30, 2024 19m aired address
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