Moore: RJMetrics Laid Off GTM Staff After Outbound SDRs Collapsed
Bob Moore · How to Sell your Company for $60m (from a Founder who did it) · May 30, 2024 · at 10:32
This episode carries Bob Moore's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Bob Moore discusses why RJMetrics had to execute go-to-market layoffs in 2015 after losing product-market fit.
0:00 / 0:23exact quote · 23.1s
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“We ended up needing to lay off a bunch of people in our go-to-market team Because we had an SDR team where the economics were just incredible, and it made perfect sense in 20 11 and 20 12. And in 2015, everything just went upside down and underwater. And we realized we had the best SDRs in the world, but we didn't have the product market fit needed to actually make those phone calls resonate with people that were ready to raise their hands. And the SDR model stopped working for us.”
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