Golden: Inconsistent SaaS Pricing Destroys Trust Among Luxury Brand Founders
Casey Golden · How to upsell discounted customers to generate 10x more in MRR · Apr 27, 2023 · at 4:17
Casey Golden, founder of luxury retail platform Lux Lock, explains the pricing psychology of luxury brand founders on the Top Founders podcast.
0:00 / 0:30exact quote · 30.3s
720p mp4 · rendered on demand · StarZero watermark
“Essentially, if we priced too low, we would never build a raise or increase our prices with our customers. If we were inconsistent, we would lose all of our relation, like, our customers' relationship and our integrity with them, because unlike a lot of businesses or SaaS companies all of our customers are friends, and most of them are workaholics that talk about business about 80% of the time, And they know how much everybody pays for everything.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Casey Golden
Golden: Offer Free User Licenses in Negotiations Rather Than Lowering SaaS Fees
“We knew that if we charged by accounts for our SaaS fees we'd leave a billion dollars on the table, because there's not as many accounts as there are locations, and if we charge for user licenses, we'd bottleneck our adoption. But everyone is used to user lice…”
Golden: Zendesk Should Not Be on Loro Piana's E-Commerce Store
“Personally, I didn't feel like Zendesk should be on the e-commerce store of Laura Piana”
Golden: Software Companies Should Tie Revenue-Share Pricing to LTV Lift
“I think that there's a lot of opportunity for some type of revenue share for LTV. If you're really able to support a company's LTV and increase that, There should be able to be some point of lift that they're going to lose their LTV numbers if your software go…”
Golden: Lux Lock on Track to Hit $5M ARR Post-Beta
“We're on track for our first year out of beta to hit five million AR, just in the SAS fees.”