Diego Gomez

Founding Partner, SaaSholic · 1 appearance on the record.

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founderinvestorexecutiveoperator@dttg ↗LinkedIn ↗saasholic.com ↗

Diego Gomes co-founded Rock Content in 2013 and served as its long-time CEO and Chairman, scaling it into a global content marketing software company. He currently serves as a partner at SaaSholic, an early-stage venture capital firm backing Latin American B2B software and AI startups.

15statements → 10claims → 0claims resolved → 3.8/5average certainty → 1.27/5average debate potential →

10 not checkable as stated how the 10 claims stand · each chip opens the sources

1 prediction · 9 assertions · 1 opinion · 1 insight · 3 disclosures · every statement was checked. The prediction and assertions are the 10 claims: statements the public record can support or contradict. 0 are resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Diego argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Diego Gomez on measured tape to publish a rate. This says nothing about how they speak.

What they said15 Episodes1

Everything Diego Gomez said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Gomez: Competitors like Contently and Skyword hyperscaled too early without efficiency

“I see these companies, the hyperscale too early, my personal take, and that comes with a cost. They didn't have the efficiency.”

Diego Gomez Sep 5, 2020 ▶ 10:28 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Insight

Gomez: Most SaaS founders underutilize M&A as a growth strategy

“I think acquisitions are a tool that most entrepreneurs in SaaS companies do not leverage often. I believe there's if you find the right strategic partner, you should pursue that.”

Diego Gomez Sep 5, 2020 ▶ 17:08 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Disclosure

Rock Content raised $10M in cash and stock to acquire ScribbleLive

“That's why we raised, ah, we raised, ah, ten million dollars to pursue this acquisition. The consideration was a mix of cash and stock.”

Diego Gomez Sep 5, 2020 ▶ 18:23 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content closed 2019 at around $13M in revenue

“Last year we closed at around thirteen million.”

Diego Gomez Sep 5, 2020 ▶ 2:27 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Prediction Not checkable as stated

Gomez: Rock Content expects to reach $25M to $26M in 2020 revenue

“This year we're expecting to close between 25, 26.”

Diego Gomez Sep 5, 2020 ▶ 2:30 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content marketplace Visually has 80,000 freelance creators

“We have a talent marketplace where we have 80,000 freelance creators. It's called visual, visually, visual.ly.”

Diego Gomez Sep 5, 2020 ▶ 3:17 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content average ACV is around $20,000

“Our average says ACV is around 20,000 dollars a year. There are a few hundreds of thousands, but the average is around 20,000.”

Diego Gomez Sep 5, 2020 ▶ 4:23 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content's SMB revenue share fell from 60% to 10%

“If we look at January, 2018, we were around 60% of our revenues were coming from small business. If you look at January this year around 20%. And COVID actually increased our churn in the smaller business segment. Which we were able to replace it for enterpris…”

Diego Gomez Sep 5, 2020 ▶ 6:21 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content's $25M revenue is 50% SaaS, 40% marketplace, 10% services

“So we have around 50% SaaS out of twenty five million, we have around 12 to thirteen million in SaaS. We have around 40% of that, which would be around 10 in marketplace and a little 10% approximately in professional services.”

Diego Gomez Sep 5, 2020 ▶ 7:55 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Disclosure

Gomez: Rock Content has raised around $11M to $12M to date

“Around 11, twelve million dollars.”

Diego Gomez Sep 5, 2020 ▶ 9:49 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Disclosure

Gomez: Rock Content will avoid competitor acquisitions for two years

“We're not pursuing a direct competitor move in the next, let's say, 18 to 24 months.”

Diego Gomez Sep 5, 2020 ▶ 10:50 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Rock Content reports 94% annualized gross revenue retention

“So last quarter we closed at annualized 94%. So that's around half a percentage point monthly.”

Diego Gomez Sep 5, 2020 ▶ 12:45 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content CAC averages $12k-$14k with 70% upfront deals

“Around 70% of our contracts are up front. The CAC is typically between 12 to 14 K US. This is blended global average.”

Diego Gomez Sep 5, 2020 ▶ 16:12 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content employs 400 people across 10 countries

“We're around 400 people spreading four countries. Actually 10 countries.”

Diego Gomez Sep 5, 2020 ▶ 5:21 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Assertion Not checkable as stated

Gomez: Rock Content has over 2,000 paying customers

“A little north of 2000.”

Diego Gomez Sep 5, 2020 ▶ 6:53 RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content

Appearances (1)

Episode	Date	Speaking time
RockContent 2x To $25m in Last 12 Months, Helping 2000 Customers Scale Content	Sep 5, 2020	13m

Diego Gomez

The record, in short

How they sound: not measured why? →

Appearances (1)

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