Disclosure
Helgeson: GreenRope avoids buying out resellers to maintain sustainable growth
“We don't want to buy out that channel because we want them to continue to grow their business running on our technology. And that's, it's sort of a fundamental difference between the way a lot of SAS companies work, where they think in terms of how can I grow …”
Assertion Not checkable as stated
Helgeson: GreenRope sales demo conversion rate is near 40%
“Our conversion rates are closer to 40%, so.”
Disclosure
Helgeson: GreenRope pays salespeople indefinite recurring commissions
“So the one thing that we do that's also different is I pay indefinite recurring commission with our salespeople. So they're just building over time.”
Disclosure
Helgeson: GreenRope deliberately operates at breakeven for sustainability
“So so I could be more than breakeven if I wanted to be, but the reinvestment is a conscious decision for a long-term sustainable business model.”
Disclosure
Helgeson confirms GreenRope pays resellers 50% to 70% revenue share in perpetuity
“Are you paying out between set 50 and 70% to each reseller because you're keeping 30 to 50. Is that in perpetuity? Lars Helgeson: It is. It is.”
Assertion Not checkable as stated
Helgeson claims GreenRope's total cost of ownership is 10% of competitors'
“The integration is why our total cost of ownership is always less than 10% of what our competitors do, because you don't have to do integration.”
Disclosure
Helgeson: GreenRope average revenue per customer reaches $250 monthly
“It's now 250.”
Assertion Not checkable as stated
Helgeson: GreenRope serves 1,200 direct, ~500 non-profit, and 1,500 reseller clients
“So we have about 1200 of our direct clients. And then on top of that, we have another, I, I'd have to look at the numbers again. I think it's about four or 500 nonprofits. And then we also, and then we have another, the remainder of that, another 1500 come thr…”
Assertion Not checkable as stated
Helgeson: GreenRope operates with 25 value-added reseller partners
“25.”
Disclosure
Helgeson: GreenRope does a 50/50 revenue split with resellers
“With our resellers, we do a fifty-fifty split with them on our retail rates.”
Assertion Not checkable as stated
Helgeson: GreenRope generates roughly $2.5 million in ARR
“Roughly a little, we're about two and a half million.”
Disclosure
Helgeson: Majority of GreenRope customers arrive via white-label resellers
“The majority of our customers actually come through us that way, where we will white label or private label our platform. And as a result, we take a small percentage so that the other companies are resellers can then go after their channels and sell to those i…”
Assertion Not checkable as stated
Helgeson confirms GreenRope generates over $225,000 in monthly recurring revenue
“Yeah, exactly. Exactly. So north of that. But yeah, exactly.”
Disclosure
Helgeson: GreenRope has never taken seed funding
“I've never taken seed funding. It's always been from the revenue that we've generated, and we've kept the company small.”
Assertion Not checkable as stated
Helgeson: GreenRope is on track for 20% to 25% growth
“I think we're on track for about a 20% growth, 20, 25% growth. So it's not, we're not in hockey stick mode, you know?”
Assertion Not checkable as stated
Helgeson claims GreenRope's platform was built by just six engineers
“Well, if you consider that our product has been built by six engineers, and all of the things it can do, and you compare it to companies like HubSpot or Salesforce that have a thousand times our size, I would argue that their software is fairly better.”
Assertion Not checkable as stated
Helgeson: GreenRope monthly logo churn fluctuates between 0.9% and 1.2%
“Way below that one. It fluctuates between like .9 and 1.1 or 1.2, depending on the month.”
Assertion Not checkable as stated
Helgeson says GreenRope's customer acquisition cost ranges from $800 to $1,200
“I think it, well, it fluctuates from month to month, but it varies between about 812 hundred a month, or 1200, sorry, to acquire the customer.”
Assertion Not checkable as stated
Helgeson: CRM For Dummies Has Sold Around 20,000 Copies
“I think we're up around 20,000 now.”
Disclosure
Helgeson says GreenRope charges roughly $250 monthly and avoids per-seat pricing
“On average, it's about 250 dollars a month. We do not charge per user, which is very different from the way most CRMs work.”
