Insight
Western European and Nordic Buyers Pay 20% Higher SaaS Prices
“Companies in the Nordics and Western Europe are willing to pay 20% higher prices for the exact same product relative to the U.S. So, go increase your price by 20% in Western Europe and watch your conversion rates stay the same.”
Assertion Not checkable as stated
Top SaaS Companies Generate 20%+ Revenue from Existing Customers
“What we see when we look at this across the 40,000 companies in our portfolio is that the highest performing ones, 20% of their revenue or more is from their existing customer base. Unfortunately, most the vast majority have zero or negative.”
Assertion Not checkable as stated
Multi-Product SaaS Companies Grow 30% to 50% Faster
“Companies that do this grow at 30, 50% faster rates than those that have a single product.”
Assertion Not checkable as stated
Product Add-Ons Increase SaaS Customer Lifetime Value by 18% to 54%
“But companies that do this well have 18 to 54% higher lifetime value when they have at least one add-on.”
Insight
Paddle Recommends SaaS Companies Change Prices Once a Quarter
“We recommend you change your prices once a quarter.”
Assertion Not checkable as stated
Average SaaS Category Has 15x More Competitors Than Five Years Ago
“Over the last five years. Average competitors in a given industry in SaaS is up 1515, 16 X.”
Insight
SaaS Companies Keeping 12-Month-Old Sales Messaging Have a Problem
“If it's the same as it was 12 months ago, you've got a problem.”
Disclosure
Paddle Stops Selling to Every SaaS Company, Targeting a Tiny Subsection
“So at Paddle, for instance, we were selling to every SaaS company. We've stopped doing that. We are selling to only a very small subsection of the market right now, and we're basically saying no to everybody else.”
Assertion Not checkable as stated
SaaS Companies Offering 25+ Currencies Grow 25% Faster
“Adding multiple currencies, companies that do that grow 12% faster. Those that have a lot of currencies, 25 plus, grow 25% faster.”
Assertion Not checkable as stated
SaaS Companies Using Tax-Inclusive Pricing Grow 15% Slower
“Companies that are, quote, tax inclusive, meaning they're just adding tax to their price, instead of showing it as a different line item, grow at 15% slower rates.”
Insight
SaaS Companies Should Form a Committee to Review Pricing Monthly
“Second thing is have a pricing committee. So having a group of people come from products, sales marketing, probably your CEO, who are responsible for price and look at it monthly.”
Assertion Not checkable as stated
Nostalgia Prompts in Cancellation Flows Reduce Churn by 10% to 25%
“Doing something as simple as that, as prompting them to think about the positive we've seen can reduce churn by 10 to 25%.”
Assertion Not checkable as stated
Brockway: B2C SaaS Growth Flatlined in Recent Months
“What we've seen here is that growth is very much flatlined in, in the past couple months especially.”
Assertion Not checkable as stated
Brockway: B2B SaaS Churn Up 1.5 Percentage Points Over 2.5 Years
“When you look at it from a B to B perspective this trend also continues mostly in the form of churn. So this chart's a little busy, but basically churn is up a whole point and a half relative to two and a half years ago.”
Assertion Supported
Asana S-1 Shows 40% of Revenue Growth from International Markets
“If you look at Asana's S-One 40% of their revenue growth was from international and it grew at a faster rate than their U.S. Volume did.”
Disclosure
60% of Paddle's Software Transactions in Germany Use PayPal
“In Germany, most people like to use PayPal to buy software. Kind of blew my mind when I learned that, but 60% of our transactions from Germany are done via PayPal.”
Assertion Not checkable as stated
Involuntary Churn Accounts for Around 40% of Total SaaS Churn
“Often it's like around 40% of total churn, and folks tend not to think about it.”
Assertion Not checkable as stated
Checkout Conversion Rates Vary Up to 50% Based on Localization
“The buying experience is what we're normally thinking about and that does matter. And we see, like, we've seen rates vary as much as 10% up to 50% on a checkout.”
Assertion Not checkable as stated
SaaS Companies Lose Up to 15% of Revenue to Payment Failures
“We look at this all the time with our customers, and we'll see folks missing out, both on the initial attempted payment, and then on subsequent attempted payments. Yeah, upwards of, like, 10% of their revenue, 15% of their revenue.”
