Paddle Stops Selling to Every SaaS Company, Targeting a Tiny Subsection
Tripp Brockway · Learnings from 35.7K SaaS companies to help make you recession proof · May 23, 2023 · at 5:51
Tripp Brockway of Paddle explains how the company tightened its ideal customer profile (ICP) during market shifts.
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“So at Paddle, for instance, we were selling to every SaaS company. We've stopped doing that. We are selling to only a very small subsection of the market right now, and we're basically saying no to everybody else.”
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