Western European and Nordic Buyers Pay 20% Higher SaaS Prices
Tripp Brockway · Learnings from 35.7K SaaS companies to help make you recession proof · May 23, 2023 · at 9:22
Tripp Brockway of Paddle argues that SaaS companies can capture higher pricing power in Western Europe without losing conversions.
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“Companies in the Nordics and Western Europe are willing to pay 20% higher prices for the exact same product relative to the U.S. So, go increase your price by 20% in Western Europe and watch your conversion rates stay the same.”
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